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    Editorial Director - London, United Kingdom - Boston Consulting Group

    Boston Consulting Group
    Boston Consulting Group London, United Kingdom

    4 weeks ago

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    Description

    WHAT YOU'LL DO


    BCG is looking for an experienced editorial strategist to lead its content program on artificial intelligence. The editorial strategist will work closely with BCG experts and external thought leaders to ensure the firm's perspectives on AI—in particular, its implications for business and society and the actions leaders should take to harness its potential—are market-leading.

    The editorial strategist will have three primary roles:
    • Partner with BCG's global AI campaign team to define and execute a cohesive, firmwide content strategy, working closely with the campaign's leadership and AI experts across the firm.
    • Conceive and manage the development of editorial features that tie back to the campaign's priorities and showcase BCG insights on AI-related topics of high interest to leaders in business and society.
    • Take a portfolio view of AI-related content pipelines across the firm, ensuring alignment with the campaign's content strategy and priorities.
    While closely aligned with the firm's global AI campaign, the editorial strategist's organizational home is the BCG Content Studio, where they are core members of our global hub of writers, editors, multimedia producers, and content strategists.

    Strong editorial skills are essential. The editorial strategist will improve quality in formats ranging from articles and reports to videos and infographics. They will work closely with topic experts to storyline BCG data and research and ensure the content is compelling and differentiated. For complex or high-priority pieces, the editorial strategist will provide developmental editing.

    Communication and teaming skills are critical. The editorial strategist will cultivate relationships within the AI campaign and across the business, acting as an adviser, influencer, and problem-solver. This role demands a strategic communicator who excels at distilling complex concepts into clear messages that advance BCG's narrative on AI. The editorial strategist will take responsibility for articulating a data-driven content strategy and gaining alignment for that strategy among senior stakeholders.

    The editorial strategist's impact will be evident on several fronts. Published content will reflect clear priorities and will be supported by well-defined amplification and channel strategies, resulting in stronger reach and engagement. Content development, in general, will benefit from greater collaboration across the business, the promotion of best practices, and the strategic use of metrics to drive improvements

    YOU'RE GOOD AT

    • Building relationships with stakeholders across functions and at all levels, especially among senior decision-makers in the business.
    • Communicating clearly and effectively, with a focus on informing and influencing decisions that affect content strategy, development, and amplification.
    • Applying sound editorial judgment to improve content quality.
    • Actively shaping written and spoken material into sharp, compelling, and engaging content for senior business professionals.
    • Staying abreast of the market-leading themes related to AI.
    • Identifying content gaps across complex pipelines based on internal priorities and market research.
    • Making recommendations for new and innovative content across different channels including social media (paid and organic), email, web, events, and media.
    • Developing and updating external messaging and talking points for BCG thought leaders.
    • Helping define KPIs for AI content across owned and earned channels.
    • Taking action to help move work forward, and showing initiative in solving problems and overcoming challenges.

    YOU BRING (EXPERIENCE & QUALIFICATIONS)

    • Bachelor's degree in a related field with demonstrated high academic achievement.
    • Minimum 10 years of work experience in a professional editorial environment.
    • Knowledge of, and deep interest in, the topic of AI.
    • Integrated marketing experience, with a focus on thought leadership campaigns.

    YOU'LL WORK WITH

    • Global AI campaign team
    • Practice area marketers
    • Content studio colleagues and leadership
    • BCG's global marketing team

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