Performance Marketing Executive - Richmond, United Kingdom - Jigsaw

Jigsaw

Verified Company

Richmond, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

By adopting the values of Style & Truth across the whole business - from recruitment to product - we safeguard the

long term health of the brand and we create more than just fashion.

DESCRIPTION
Founded in 1970, Jigsaw was the first premium fashion brand on the high street. Since then, the company has

expanded worldwide to work with the finest mills, cutting edge photographers, up-and-coming models and renowned

architects. But the search for the best in the industry never stops. As our journey continues, we're looking for

passionate and talented people to learn about Style & Truth: a set of values that sets us apart from the rest of the high

street, a belief that everyone should feel empowered to embrace their own style, be true to themselves, and not

slavishly follow the fashion world. This means putting style before trends and truth before hype.

We are looking for
Performance Marketing Executive to join our digital team in our Head Office in Richmond.

JOB PURPOSE
We are looking for a Performance Marketing Executive to join our Digital team. You will be supporting the Head of

Digital in delivering and executing Paid Social and PPC campaigns as well as assisting on SEO and Affiliate campaigns

across UK, AU & USA to drive highly targeted and relevant traffic to the site.

KEY DUTIES AND RESPONSIBILITIES

Supporting the Head of Digital in driving out a channel strategy and executing all paid social, SEO and affiliate activity to drive highly targeted traffic to the web site.
Working closely with our digital agency to deliver and optimise Paid Social and Paid Search campaigns.
Look for continuous improvements opportunities in campaigns to achieve required ROAS targets.
Manage Performance marketing budgets and campaign spend to agreed targets.
Daily analysis of performance data to ensure all campaigns are performing to plan and to budget.
Create paid social campaign calendar consistent with the broader marketing activity and strategic plan.
Use both GA and platform data in analysing, testing and reporting on paid social performance.
Work closely with our Social and CRM teams to ensure alignment in marketing strategies and best approach to communicating with database and relevant audiences.
Managing all communication and asset briefing to ensure all campaigns go live on time.
Working closely with online trading and brand marketing teams, ensuring all activity is commercially focused and in line with the business trading plan. Forward planning campaigns and content opportunities closely with these teams to ensure traffic and sales targets are met.
Explore new opportunities on other social channels such as TikTok.
Work closely with the SEO agency to improve organic search rankings and visibility.
Support the Head of Digital in running the daytoday execution of SEO and Affiliate campaigns including; banner briefing, communicating with 3rd parties and relevant parts of the business.

SKILLS, KNOWLEDGE AND EXPERIENCE

Proven experience in paid social or other biddable audiencebased media buying.
Proven experience is managing and briefing PPC campaigns across Google.
Experience in affiliates and SEO, with an understanding of best practices and tools.
A key interest in all things social and good knowledge of the various social platforms.
Creative thinker who can deliver inspiring and relevant content whilst managing large data.
Test and learn mentality ideally with a track record of optimising based on data findings.
Decisionmaking ability and a sense of responsibility.
High standards of numeracy and literacy.
Excellent time keeping.
Strong use of initiative and proactivity.
Good analytics and excel skills.

BENEFITS