Brand Ambassador - London, United Kingdom - Edrington

Edrington

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Requisition Id:1710
Location:
London, GB, W1F 0UHAbout Edrington UK
Edrington UK is the UK's number one whisky supplier.

As part of the global Edrington group it is responsible for the sales, marketing and distribution of global brands such as The Macallan, Highland Park and The Famous Grouse in the UK marketplace.

As a distribution partner of Beam Suntory, Edrington UK also represents many of its brands in the UK, including Courvoisier, Laphroaig, Maker's Mark and The House of Suntory range of Japanese craft spirits.

With offices in Glasgow and London, Edrington UK's customers range from major supermarkets and online retailers to the country's very best bars, hotels and restaurants.

At Edrington UK, we pride ourselves in being a people-first organisation.

We have been recognised as one of the UK's Best WorkplaceTM, as well as an official Great Place to Work for Women and Great Place to Work for Wellbeing.

Hay Grade
15
Remuneration and Package

Salary £37,000£47,000
Annual bonus
37 days holiday + 4 Giving More Days
Attractive pension
Sharesave scheme
Private healthcare
Global wellbeing programme

Position Summary

Field Based - South England (Excluding London)

The Macallan Brand Ambassador's role is to engage and build strategic partnerships with top influencer groups, consumers and media, by bringing The Macallan "world" to life.

They are required to inspire, educate, and recruit these audiences with unique and impactful experiences.
As a secondary focus, The Macallan Brand Ambassador supports major brand initiatives, and helps deliver targeted portfolio performance.

The role will involve extensive event hosting and travel within the region of location, and to Scotland to liaise with the global brand and distillery teams and host key influencer visits.

It is vital that The Macallan Brand Ambassador embodies the essence of the brand in both appearance, behaviour and delivery of key brand messages.

The Ambassador will be tasked with establishing long term relationships with prestige clients and measured on The Macallan's CRM tool.

Job Description

The Brand Ambassador is the face of The Macallan brand with a focus in their key location and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders, including Edrington commercial teams.

They will help to drive an increase in The Macallan's 'salience', as measured by established tracking tools.
Skills and Experience
Educated to degree level or equivalent gained via work experience within the luxury category

Experience working with luxury brand(s) and their clientele
Socially connected with Influencer communities in key markets
Advanced social media skills (Facebook, Instagram etc)
Category, brand and portfolio strategy expertise
High net worth individual interaction and influence methods
Ability to use technology seamlessly in presentations
Leadership and mentoring/training skills
CRM experience
A strong sense of ownership and pride, with the ability to work independently
Seasoned traveller
Must be of an age that adheres to Edrington's Marketing Code of Conduct for responsible alcohol marketing

Interpersonal skills required: