Digital Marketing Specialist - London, United Kingdom - BCD Meetings & Events

BCD Meetings & Events

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

BCD Meetings & Events:

Digital Marketing Specialist**
About us:At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behavior for our customers.

As the world's most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward.

Headquartered in Chicago, with locations in 50+ countries across the world, BCD M&E's team of 1,500+ people are committed to sustainability and driving success for our customers, our business and ourselves.

Our values are at the heart of everything we do, and we look for people that want to be a part of something special, can rise to our standards and love to bring their unique perspective to the table.

In the UK we have a team of around 360 located across four BCD offices or remote based.

While we can't guarantee every day will be the best (who can?), we can promise a community of people who genuinely care and lead with empathy, a flexible workplace with awesome perks and challenging work that means something.

About the role:

We are searching for a talented Digital Marketing Specialist to join our Global Marketing & Brand Engagement team. If you are a true digital enthusiast we want to hear from you

This role will be responsible for supporting our global digital strategy by creating compelling content for our digital platforms.

As a key member of the team, you will report to the Digital Marketing Manager, provide digital support on global marketing projects and manage content across various digital channels.

Sound like you? Read on

As a Digital Marketing Specialist
, you will**:
Be responsible for the day to day management of BCD M&E's social Media channels

Create engaging content for social media platforms that drives engagement and growth.
Monitor social media platforms and engage with followers to build relationships.
Develop and implement social media campaigns and content strands to drive traffic, engagement, and conversion.
Develop and execute BCD M&E's brand ambassador program, identifying and collaborating with influencers and thought leaders within our company.

Work with Strategic Communications Specialist to produce BCD M&E's weekly newsletter 'The Point'

Assist with weekly content curation.

Support in the creation of BCD M&E's thought leadership content

Collaborate with the wider marketing team on the creation of blog content, including writing and editing articles.
Optimize blog content to enhance its visibility for search engines.

Top of Form

Offer assistance for global marketing campaigns through digital marketing support, which includes:

Providing support for social media initiatives related to the campaign.
Developing landing pages to optimize the campaign's success.
Updating relevant sections of the BCD M&E website to reflect the campaign messaging.

Collaborate with the Digital Marketing Manager to deliver monthly reports for the team and the wider business.

Analyze social media metrics to identify areas for improvement and finetune strategies accordingly.
Track website performance metrics and identify areas for optimization.
Assess campaign performance metrics and identify opportunities for improvement.

You're good at:

Captivating B2B audiences through creative, engaging storytelling across digital platforms
Using social media to drive awareness
Creating campaigns that build brand trust and highlight products/services

You might also have: