Channel Marketing Planning Manager - Leith, United Kingdom - Denholm Associates

Denholm Associates

Verified Company

Leith, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Duties and Responsibilities:

Work with multiple stakeholders across the business to identify their needs and shape this into a holistic, coordinated marketing strategy and plan to deliver against the commercial objectives of the business
With the other senior marketers within the team, oversee the delivery of this plan creating one view of activity
Responsible for developing channel strategy, objectives and success measures
Responsible for working with key stakeholders to align said strategies to the product roadmap and customer insight
You will keep up to date with key insights from customer satisfaction surveys, analyse the results, and make recommendations on opportunities to leverage/scale initiatives and best practices
Lead marketing efforts to drive retention, customer loyalty, advocacy, growth and community participation
You will be the first point of contact for all marketing support
Collaborate with regional (international) marketing teams to scale and localise strategies where relevant
You will manage and run the quarterly marketing planning sessions ,including forward planning and previous quarter performance/learning reviews
Continually measure, monitor and drive improvement in strategic approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
Provide regular insights on customer and competitor trends
Align and partner with key stakeholders across Sales and Marketing to develop customer marketing that connect sales with customers and help them grow
Support the head of department in managing and centrally holding the marketing planning process, working with other functions and the wider marketing team, and also establishing and managing a proactive, positive governance process for the ongoing creationof the marketing plan
Be a leader and a champion of all marketing activities and be an ambassador for the global brand and global marketing strategy
Work as a committed member of the Global Marketing Team, sharing responsibility for projects as needed including sales enablement, targeted customer marketing, regional marketing, event management and product marketing
You will increase revenue and customer engagement by implementing industryleading marketing campaigns and promotional activities across your channels
Work closely with team members from all regions to understand their specific objectives and create marketing plans in line with them
Actively participate in the global planning and budgeting process determining investments for financial year plan

Requirements of the role

A confident, compelling team member who will inspire trust in others
Put the customer at the heart of everything you do
Selfmotivated and able to work independently
Knows when and how to provide constructive feedback
Resourceful and able to solve problem
Excellent knowledge and skill with Microsoft Word, PowerPoint, Excel and Outlook
Detail oriented, able to monitor and track progress efficiently
Diplomatic and politically savvy
Skilled at managing a varied workload
Work calmly under pressure
Exceptional written and verbal communication skills
Stakeholder management
You will have extended previous marketing experience, preferably in a B2B environment
Highly organised and able to work within a demanding environment
Team player with strong interpersonal skills
Project management and crossfunctional/crossregional collaboration
Taking ownership and accepting accountability
Always being prepared to 'go the extra mile' in delivering service on time and to the highest standards.
Participating willingly in the team and keep other team members informed and up to date by sharing useful or relevant ideas and information