Marketing Manager - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Responsibilities:

Lead onetomany client communication strategies by executing campaigns and engagement tactics aligned with goals of product usage, crosssells/upsells, and retention
Play a key role in new product launches by owning the customer and driving related KPIs
Serve as the glue between Marketing and Customer Success/Account Management to coordinate and prioritize client touchpoints and outreach initiatives
Partner with other marketing leads to optimize campaigns/programs for client engagement and outcomes
Leverage marketing technologies to educate clients at scale on the breadth/depth of our products and analytical tools to maximize the value of their subscriptions
Analyze client product usage data to identify where we need further adoption; develop and implement strategies, partnering with relevant stakeholders, to increase results
Create user persona based targeted campaigns tailored toward specific use cases and customer types
Manage Green Street's Net Promoter Score (NPS) and customer feedback programs
Deeply understand and deploy tactics to enhance the customer's journey
Provide inperson support of marketing activities taking place in Europe as needed
Represent as a leader in our London office to monitor Green Street's European marketing efforts, including accelerated market penetration of Continental regions

Requirements:

Bachelor's degree in Marketing, Communication, Business, or related discipline
3+ years of relevant marketing experience (B2B preferred)
Track record for successfully leading crossfunctional initiatives
Strong writer and influential communicator with ability to engage clients and internal partners
Critical thinker with exceptional executionary skills
Experience working with relevant technologies (e.g. marketing automation, survey tools, Salesforce)
Highly organized and detailoriented while maintaining a bigpicture mindset
Strong analytical, problemsolving, and prioritization skills
Ability to manage multiple projects working within a fastpaced, change embracing culture
Experience in commercial real estate, financial markets, and/or SaaS technology industries a plus

Benefits on Offer:

Comprehensive benefits package including company provided medical, dental insurance and cash plan.
Company provided life assurance, critical illness, and income protection coverage.
Personal pension plan with matched employer contributions.
Company paid holidays and summer half day Fridays.
Access to employee assistance programme and wellbeing resources.
Tax free cycle scheme and IT equipment.
Season ticket loan.
Company sponsorship to further education.

Green Street offers a flexible working environment to allow employees to manage their personal and work commitments effectively.

Green Street provides preeminent and actionable commercial real estate research, news, data, analytics, and advisory services in the U.S. and Europe.

For more than 35 years, Green Street has delivered unparalleled intelligence and trusted data on the publicand private real estate markets, helping investors, banks, lenders, and other industry participants optimize investment and strategic decisions.

The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics through aSaaS platform.

The success of Green Street is directly attributable to the strength of our people. We attract high-quality applicants due to our reputation for excellence and our commitment to train and retain talent. Our collaborative work environment provides team memberswith opportunities to develop professionally and play a central role from day one. At Green Street, we are all about providing unique insights.

A diverse and inclusive work environment where top talent can thrive, think freely and offer different perspectivesmakes our insights even stronger.

We're building a company culture where differences in gender, race, age, religion, ethnicity, identity, physical ability and perspectives are celebrated and valued.

Green Street's Diversity Statement:

Unique and valuable insights are driven by diverse perspectives and an inclusive environment. We are the industry leader because we hire top talent regardless of background, identity, or viewpoint. We are committed to building a culture that celebrates differences,empowering us all to grow. Our reach is global and multicultural, and we believe Green Street should reflect that - Everyone is welcome