Head of Brand - London, United Kingdom - Big Issue Group

Big Issue Group

Verified Company

London, United Kingdom

3 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

This is an exciting opportunity to join a growing team and organisation in a newly created role.

The Big Issue Group Marketing team has an ambitious new remit with a five-year brand strategy, mission and set of impact goals, alongside a recent re-brand.

We are looking for a dynamic and experienced Head of Brand & Campaigns who will be responsible for delivering the communications strategy and plan to drive brand growth and change perceptions.

Working to drive brand relevance, consistency and engagement across all touchpoints.

You will plan and execute a wide variety of external communications activities and work closely with the wider marketing, communications and public affairs team, as well as the Big Issue business units, editorial team and external agencies.

Your daily tasks will include working on:

Brand: take the reigns of our rebrand and work to develop a suite of multimedia content to target our audiences over time to change perceptions of the brand and drive brand momentum
Campaigns and Planning: Develop and own the Big Issue cross Group annual Marketing & Communications Activity calendar and deliver a cross group communication platform and cross group campaigns e.g Christmas, Big Futures
Story Telling: develop and deliver a new impact communications framework executed through our customer journey to deliver against our mission, strengthen our reputation and change perceptions of the brand and work we do
Team Management: lead and motivate one direct report and wider agency and freelance network.
Stakeholder Management: work collaboratively with a wide range of stakeholders across the business so they support with the continued roll out of our new mission, value proposition and rebrand
Agency Management: be responsible for the direction, output and performance of our cross group of agencies
Research & Insight: lead and develop key pieces of brand and consumer research with external agency partners

For a full job description including the summary of responsibilities, skills, qualities and experience required for the role, please download from the link below.

Salary and Benefits offered

The salary between £50,000 and £55,000 depending on experience
Incremental holiday entitlement starting at 25 days per year plus bank holidays (prorata for part time staff) plus paid leave to care for a sick child or grandchild and a sick or elderly relation
Company Sick Pay
Enhanced contribution to our workplace pension
Enhanced maternity pay
Training and development opportunities including an open learning library and management training schemes
Health benefits include life cover, a health Cashplan scheme which provides access to counselling and a range of therapies
Please note that we reserve the right to review and amend our staff benefits and they do not form part of any contract of employment

Workplace details
London

Since 1991, The Big Issue has fought poverty by creating opportunities and supporting people to take control of their lives.

Over time our organisation has grown and now The Big Issue Group consists of The Big Issue Company Ltd and Big Issue Invest Ltd (our social investment arm).

In addition, we also have our sister charity The Big Issue Foundation.