Digital Marketing Manager - City of London, United Kingdom - Specialist Financial Recruitment Limited
Description
You will have experience gained within a financial services business with a demonstrable ability to create campaigns that deliver increased traffic, engagement and conversions.
This is a full-time role, working in the office 3 days and from home 2 days but this is flexible.
As Digital Marketing Manager, your responsibilities will include:
- Liaising with the web agency to maintain and update website content and materials across the website
- Managing relationships with 3rd party media providers and content distributors across core regions to deliver advertising and content campaigns
- Working with agencies to implement PPC and SEO for the business and its products/ strategies
- Working with Social Media Manager to devise and execute the social media strategy and social content across LinkedIn, Twitter and YouTube; oversee creation, publication and audience development
- Working with CRM Specialist, developing dashboards and production of analytics reports; regularly reviewing Google as well as internal dashboards to educate and improve on future digital campaigns
- Working with agencies and clients to oversee production, translation and distribution of documentation and content
- Working with agencies and clients to produce advertising copy and creative
- Managing service provider relationships
- Monitoring marketing budgets
- Stay up to date on latest trends and technologies and ensure the business is correctly leveraging new opportunities
We are looking for a Digital Marketing Manager who has the following skills and experiences:
- Previous experience of digital marketing in a B2B environment in asset management, professional services, financial services or agency serving these sectors
- Experience with Google dashboard
- Experience managing/ reviewing PPC campaigns with agency input
- Experience with CRM and CMS platforms preferable, not necessary
- Experience delivering multimedia, multichannel campaigns
- Experience in HTML, website design or website creation a bonus (not necessary)
- Confident user of main social platforms
- LinkedIn, Twitter, Instagram
- Demonstrable ability to create campaigns that deliver increased traffic, engagement and conversions
- French, Italian, or German language skills a bonus
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