Digital Marketing Manager - City of London, United Kingdom - Specialist Financial Recruitment Limited

Tom O´Connor

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Tom O´Connor

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Description

You will have experience gained within a financial services business with a demonstrable ability to create campaigns that deliver increased traffic, engagement and conversions.


This is a full-time role, working in the office 3 days and from home 2 days but this is flexible.


As Digital Marketing Manager, your responsibilities will include:

  • Liaising with the web agency to maintain and update website content and materials across the website
  • Managing relationships with 3rd party media providers and content distributors across core regions to deliver advertising and content campaigns
  • Working with agencies to implement PPC and SEO for the business and its products/ strategies
  • Working with Social Media Manager to devise and execute the social media strategy and social content across LinkedIn, Twitter and YouTube; oversee creation, publication and audience development
  • Working with CRM Specialist, developing dashboards and production of analytics reports; regularly reviewing Google as well as internal dashboards to educate and improve on future digital campaigns
  • Working with agencies and clients to oversee production, translation and distribution of documentation and content
  • Working with agencies and clients to produce advertising copy and creative
  • Managing service provider relationships
  • Monitoring marketing budgets
  • Stay up to date on latest trends and technologies and ensure the business is correctly leveraging new opportunities

We are looking for a Digital Marketing Manager who has the following skills and experiences:

  • Previous experience of digital marketing in a B2B environment in asset management, professional services, financial services or agency serving these sectors
  • Experience with Google dashboard
  • Experience managing/ reviewing PPC campaigns with agency input
  • Experience with CRM and CMS platforms preferable, not necessary
  • Experience delivering multimedia, multichannel campaigns
  • Experience in HTML, website design or website creation a bonus (not necessary)
  • Confident user of main social platforms
  • LinkedIn, Twitter, Instagram
  • Demonstrable ability to create campaigns that deliver increased traffic, engagement and conversions
  • French, Italian, or German language skills a bonus
In return you can expect a basic salary iro £60,000 and a full benefits package.

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