- Developing a robust and relevant brand positioning and growth strategy for the brand in all sectors.
- Building through the line activation plans that are fully integrated, centred around a brand idea and reflect the brand positioning.
- Conducting commercial performance analysis, implementing actions to enhance brand share, profit and market share.
- Managing brand performance to meet all agreed KPIs.
- Taking responsibility for the brand P&L, ensuring maximum return on investment for marketing spend.
- At robust experience background in FMCG brand management, and perhaps B2B marketing too, is key for this role, almost certainly with some experience in the food & drink sector. You'll have a track record of driving brand growth, thinking creatively and passionately about your brands - pushing new ideas and approaches, challenging the status quo and approaching all you do with curiosity and an instinctive grasp of what is likely to excite consumers and shoppers. An interest in the UK South East Asian market would be a bonus.
- Proven experience in developing and managing effective campaigns, trade and shopper executions, leveraging market levers including in-store merchandising, festivals and community engagement.
- Experience of analysing data from multiple sources, applying insights to maximise new business opportunities.
- Exceptional project management skills with a fearless mindset, happy to shake things up and develop smart thinking across the marketing mix to disrupt the market and excite retail customers and shoppers.
- Excellent people skills, building strong relationships with key internal and external stakeholders as well as agency partners across design, digital, social, ATL and media.
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Brand Manager - City of London, Greater London, United Kingdom - Tarsh & Partners Marketing Recruitment
Description
Brand Manager - Innovative FMCG Food Brand45K-£55K plus benefits and bonus
Greater London - Hybrid Working
2-3 days/week office-based]
Exciting and challenging opportunity to bring your exceptional FMCG brand skills, energy and passion for food to this dynamic business with a portfolio of world food brands.
Our client is a major food business with a huge portfolio of leading food & ingredients brands sold primarily into the Asian restaurant & take away sector, but also into ethnic retail channels.
They have recently launched a retail FMCG version of one of their biggest brands, and are looking for a talented, smart and commercially astute marketeer to join the team; someone who can pick the brand up and build consumer trial and engagement with their ideas, creativity and ability to make things happen.
We're looking for someone who can bring their passion for food and understanding of consumer interests and drivers to the challenge - delivering an ambitious growth agenda for the brand with a robust, differentiated consumer proposition.
Our client prides itself on its passion for food and its people, where collaboration, diversity, and inclusion are integral in everything that we do.
The company has created a vibrant and inclusive environment where special events are celebrated, and everyone has the chance to make a real difference to the business.
Supporting the brand head to develop, deliver and evaluate the portfolio/segment strategy and develop effective and compelling Brand Plans.
This is one of those rare opportunities to bring your marketing skills, experience and flair to an exciting and challenging role, in which you will be able to make a significant and lasting impact on the business.
