Associate Director, Operations - London, United Kingdom - GroupM Nexus Finecast

GroupM Nexus Finecast
GroupM Nexus Finecast
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About Finecast
Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.


As TV audiences' fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium.

Finecast was created to help solve this challenge.

Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.

Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access with standardised measurement.

Finecast optimises delivery across the entire addressable TV marketplace.

With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.


About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, EssenceMediaCom, Mindshare, and m/SIX&partners.


Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.

The agencies that comprise GroupM are all global operations in their own right with leading market positions.


The role Objectives:


The Associate Director is a key senior role within the Operations Team, managing people and advertising operations tasks to deliver against client and business goals.


Reporting into the Operations Director, the role is responsible for a subset or 'patch' of GroupM agency campaign revenue, as well as managing weekly and monthly demand and supply forecasting processes.


  • Successful endtoend campaign activation and management of specified agencies activity across Finecast UK
  • Leading a team of expert Senior Campaign Managers, Campaign Managers and Campaign Executives, overseeing their growth and development
  • Support the Client Services and Engagement teams to fulfill agency/client KPIs
  • Key stakeholder in monthly and weekly demand and supply forecasting, working alongside other senior members of the Finecast and Group M Premium Supply team
  • Leading key business projects and initiatives designed to improve Finecast product capabilities and servicing for our agencies.

Key Responsibilities:


Campaign Management

  • Responsible for the forecasting, activation, monitoring processes and quality of specified agencies campaigns
  • Work closely with Client Services on campaign forecasting or client briefs
  • Point of escalation providing troubleshooting and technical support, and solutions for revenue delivery challenges
  • Oversight of pacing and performance of campaigns within your team's remit

Demand Oversight and Supply Forecasting

  • Monthly and weekly forecasting of Finecast demand numbers, analysing detail, communicating to key stakeholders and escalating issues
  • Portfolio management and being able to consider the commercial requirements of multiple clients and supply points.
  • Owning Revenue and Business challenge communications to senior stakeholders

Team

  • Leadership, performance management and development of 67 Senior Campaign Managers, Campaign Managers or Executives
  • Work with your manager to meet goals of the Operations Team and to fulfil the team strategy
  • Creation and implementation of new processes and procedures
  • Evolving the skills, services and capabilities of the team, ensuring best in class services
  • Coach and mentor team members ensuring team culture is in line with the Finecast values.

Ad Tech

  • Best practice of various Ad Technologies and sharing knowledge across wider Team
  • Support in AD Tech Product Development programmes

Reporting and Analytics

  • Make recommendations and optimisations to ensure campaign KPIs are met
  • Discrepancy investigation and resolution
  • Good understanding of margin, monetisation and the billing processes
  • Strong analytical thinking and the ability to clearly communicate your findings and solutions both verbally and in writing.

External relationships

  • Day to day Ad Tech partner relationship management
  • Ownership of troubleshooting and ticket process with technology partners
  • Support product development, championing Operations requirements.

What we are looking for from you:

  • Solid experience managing an Ad Operations team, with a significant background in Ad Operations
  • Expert in multiple DSPs with exposure to SSPs
  • Advanced Excel and analytical skills, comfortable analysing large data sets
  • Deep understanding of vide
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