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East Sheen

    Brand, Campaign and Content Manager - South East London, United Kingdom - Canada Life

    Canada Life
    Canada Life South East London, United Kingdom

    2 weeks ago

    Default job background
    Description

    Location:
    London, Potters Bar, Bristol or Isle of Man (Hybrid working options available)

    About the Company:
    Join our dynamic marketing team and play a key role in shaping and strengthening our brand and reputation through compelling content creation.

    Job Summary:

    Orchestrate the development, creation, and delivery of high-quality content to support brand and reputation building, owning and leading the content calendar. Responsible for generating a continuous flow of content working with key internal stakeholders to align plans and content internally and externally. Specific responsibility for the development of brand and reputation campaigns/content from brief to multi-channel execution. Create compelling messaging that supports our objectives and delivers measurable outcomes, reporting across the business.


    What You'll Do:
    • Contribute to ongoing campaign/content planning to build brand and reputation aligned to business strategy.
    • Develop and own the campaign/content plan and calendar delivering campaigns from brief through to execution across multiple channels such as media, email, direct mail, social media, website, events, paid search, industry, and customer insights, and adviser training.
    • Ensure that all content and brand marketing collateral and literature on and offline are maintained and up to date, managing the approval process so that it adheres to brand guidelines, and is signed-off by relevant parties.
    • Support the evolution of brand guidelines creation and training across the business.
    • Measure and report agreed performance metrics and KPIs, using insight to improve performance over time.
    • Continually review and assess the competitive landscape and market trends and be the subject matter expert in the marketing team.
    • Support in the governance of the brand through timely sign-offs and other required activities to protect the brand's integrity.

    Who You Are:
    Solid practical experience in a marketing communications management role is necessary. Creative ability to deliver compelling and engaging content. Use data and marketing analytics to improve campaigns over time. Wide knowledge of digital marketing methods. Significant experience working with creatives, agencies, and other providers of marketing services. Hands-on experience of using marketing systems such as CMS, Google Analytics, marketing automation, and email software. A background in brand and marketing comms is essential, preferably with some financial services experience, and ideally including intermediary as well as consumer markets.

    Qualifications:
    Degree level education. Marketing qualification - CIM or equivalent

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