- Take ultimate responsibility for the output of your team.
- Be the central client contact for your client portfolio.
- Exceptional presentation skills with ability communicate to senior stakeholders
- Capable of dealing with senior management internally and externally
- Proactive approach to interrogating your client's performance.
- Apply best practice rigor to how your accounts are being run.
- Forward thinking and innovative approach to SEO & Content activity.
- Attend all important internal and external client meetings.
- Provide outstanding levels of client service in a proactive manner.
- Establish strong working and communication processes with all digital teams (
- Develop ways of working that maximise client output
- Ensure briefing, planning and finance processes are strictly adhered to by the team
- Take responsibility for your direct report's development and career progression
- Review the quality of team output and take appropriate action to improve delivery
- Play an active role in the recruitment and interviewing process to build strong teams
- Increase SEO budgets of existing client base, by proving the value of the channel
- Surface out-of-scope services to increase Mindshare revenue streams
- Be commercially minded,
- Ensuring effective management of available resources
- Maintain awareness of all scopes of work for your client portfolio
- Keep up to date with industry developments & proactively offer POVs to your clients
- Become an expert in all SEO, Content & Digital PR services offered by Mindshare
- Build a reputation as a trusted senior advisor for internal and external stakeholders
- Play an active role in pitches, and other cross agency initiatives
- Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
- An expert with e-commerce websites. You don't need to be a developer but you'll need the experience of crawling, analysing and growing retail sites.
- A strong understanding of SEO strategy and how each of the pillars ladders up to generate growth for our clients.
- Comprehensive project management skills with experience using project management tools
- Experience in developing and leading client relationships
- Exceptional people management skills, including developing more junior team members and working as part of a wider team
- Exceptional executional SEO experience; using data and insight to develop successful end to end content strategies for your clients
- Data driven – you love using data to inform your strategic thinking
- Proven experience of improving organic performance for your clients
- Extensive experience using SEO tools such as SEMRush, Ahrefs, Majestic
- Experience with Adobe Analytics is preferable
- Experience working in or alongside Digital PR is preferable
- Ability to scope projects for our clients with accompanying forecasts to demonstrate the value your strategy has the potential to drive
- Good commercial acumen with ability to identify opportunities to help your clients grow, in turn growing your account revenue
- Ability to support the SEO Partner in improving our proposition, whether that be through developing additional services or improving standards of delivery etc.
- Strong process capabilities, with an ability to monitor account service levels and support with finance and recruitment processes
- Experience of working with production teams would be an advantage
- An understanding of how SEO can integrate with other digital and offline channels
- A strong salary commensurate and in-line with relevant experience
- 25 days annual leave and your birthday day off
- Ongoing internal and external training opportunities
- Flexible working
- The opportunity to attend industry conferences and awards nights
- Career and personal progression
- Private Healthcare
- Excellent pension matching structure
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SEO Account Director - London, United Kingdom - GroupM
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Description
Description
Position at MindshareRole:SEO Account DirectorDepartment/Team:SEO & Content
Role Objective
Join the award-winning Mindshare SEO team We are seeking an SEO Account Director to play an instrumental role with two of our biggest clients in the consumer electronics and food industries. You will work alongside an existing AD for one client and be the main client lead for the second account, requiring both strong teamwork skills and the ability to work independently.
In addition to being top-class in SEO, we are looking for someone with exceptional communication skills who can be a leader in front of clients, internal stakeholders, and their team.
About the role
The successful candidate will report to the Business Director, manage client teams, and work collaboratively with other departments. As an Account Director, you will oversee the successful implementation of the strategy for your clients. The ideal candidate will be able to use their initiative in setting up processes and expectations for the team. You will lead by example with a proactive approach to challenging the status quo, pushing yourself, your team, and your client to achieve the best results.
The role would suit someone who is comfortable with technical SEO but has a broad range of experience across the full spectrum of SEO. Any experience working with ASO would also be desirable.
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