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Managers - Work Remotely - Sheffield, United Kingdom - Twinkl CO
Description
Senior Channel Manager - TwinklLocation:
Office (Twinkl HQ, Sheffield), hybrid or fully remote
Contract:
Permanent
We are seeking a highly skilled and experienced Senior Channel Manager to oversee the growth and optimisation of our video channels - with a primary focus on TikTok and YouTube.
The ideal candidate will be passionate about video marketing and have demonstrated extensive platform experience on either YouTube or TikTok.
We're looking for someone who is adept at content strategy and creation, and possesses a deep understanding of growth techniques to drive audience engagement and channel growth.
This role is pivotal in expanding our presence on these platforms and ensuring that our content is visible for every educational search term relevant to our audience.
Ongoing projects/how you'll spend your day:Develop and execute comprehensive strategies for TikTok and YouTube channels, aligned with Twinkl's overall goals and objectives. Identify key trends, topics, and content formats to maximise reach and engagement within the educational community.
Utilise advanced SEO techniques to optimise video content for maximum visibility and ranking on all platforms.
Conduct keyword research, analyse competitor strategies, and implement best practices to ensure that Twinkl's videos rank prominently for every relevant educational search term.
Content Creation & Optimisation:
Lead the ideation, creation, and optimisation of high-quality video content for both platforms. Collaborate with content creators, designers, and educators to produce compelling and relevant videos that resonate with our target audience. Ensure consistency in branding, messaging, and quality across all videos.
Audience Engagement &
Community Building:
Implement tactics to foster a vibrant and engaged community of followers on TikTok and YouTube. Interact with viewers, respond to comments, and leverage user-generated content to enhance engagement and loyalty. Utilise analytics and feedback to refine content strategies and improve performance.
Performance Monitoring & Reporting:
Monitor channel performance metrics, including views, engagement, subscriber growth, and conversion rates. Provide regular reports and insights to stakeholders, highlighting successes, areas for improvement, and opportunities for growth. Utilise data-driven insights to refine strategies and optimise performance continuously.
Cross-Platform Collaboration:
Collaborate closely with other teams, including brand marketing, content, and product development, to ensure alignment and integration of video channel strategies with broader organisational initiatives.
Identify opportunities for cross-promotion, content repurposing, and collaboration to maximise reach and impact.Proven track record of success in managing and growing TikTok and YouTube channels.
Expertise in content strategy, creation, and optimisation, with a keen understanding of digital marketing principles and best practices.
Google Analytics, YouTube Analytics) to track and measure channel performance.
Excellent communication, collaboration, and project management skills, with the ability to work effectively in a fast-paced, dynamic environment.
Passion for education and a genuine desire to make a positive impact on learners worldwide.
Creative thinking and problem-solving abilities, with a results-driven mindset and a commitment to continuous improvement.
Essential for remote working - You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload.
net to check.In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscriptionAfter probation - company sick pay and cycle to work scheme
Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.
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