Analyst (Digital Media) - London, United Kingdom - Starcom

Starcom London, United Kingdom

1 month ago

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Description

We are looking for a talented Data Analyst (Digital Media exp) to join our Digital, Data, and Tech Team. As a Data Analyst at Starcom, you will play a crucial role in supporting our media planning and recommendations by providing insightful analysis of audience and media performance. You will have the opportunity to work with industry-leading tools, and collaborate with a dynamic team of professionals dedicated to pushing the boundaries of digital media.

Some of your responsibilities will include surfacing insights for audience activation, supporting the development of KPI frameworks, supporting attribution modelling, and developing testing frameworks as part of an ongoing learning agenda. Bringing data to life for the purpose of driving media strategy

Perform exploratory analysis with business and media performance data to inform future planning
Communicate with client on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
Contribute to case study and award writing to demonstrate insight derived
Supporting data-driven media optimisation
- Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
- Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
- Be the team expert on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
Developing measurement plans in support of data driven learning agendas
- Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
- Partner with key vendors and internal stakeholders to identify opportunities for custom research, attribution solutions, and pilot/test new measurement platforms
Building data visualizations to connect with stakeholders less savvy in data analysis
Actively developing yourself as an analyst and keeping current with industry developments

Qualifications To be succssful in this role you will need:

Relentless in the pursuit of finding insights in the data to drive growth and business
Ability to work collaboratively with a team across departments to develop solutions
Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.).
In-depth experience analysing, interpreting and visualising data
Understanding of data applications and propositions in the industry to develop solutions
Digital practitioner with paid media or digital agency experience across digital channels
Preferred background in media performance reporting, optimisations
Highly organized and high attention to detail
Comfortable in client-facing role

Additional Information If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. #LI-Hybrid

Company

Smarter.
The data and tools to understand and connect with people more effectively.

Faster.
Agile and automated ways of working, that unleash our creativity. Braver.
A culture where we lean in, lead up and push beyond our potential.

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