Demand Generation Leader - Reading, United Kingdom - Enghouse

Enghouse

Verified Company

Reading, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are on a hunt for an Experience Demand Gen Leader to join our Global Team

At Enghouse, we're a diverse group, spread across the globe, who are united by a shared set of values and goals.

We're committed to performing well as individuals and in teams for the betterment of our company.

Meet Our Team

Enghouse Networks, a subsidiary of Enghouse Systems Limited (

TSX:
ENGH) has grown into one of the world's most reliable telecommunications technology and solutions providers. We have a collaborative work environment that encourages innovation and entrepreneurial thinking.

Our commitment is to successfully deliver solutions that can enable digital transformation ultimately building a connected global community.

Our portfolio of solutions can enable services and revenue from 5G, IoT, AI, and Cloud TV technologies.

The Role

Reporting to the Director, Global Marketing & Demand Generation, as the Demand Gen Leader for EMEA you will join our rapidly growing global marketing team.

You are a savvy marketer with strong business and technical acumen. You understand sales at all levels as well as other internal business stakeholders. _This is a REMOTE position, with some traveling (10%) or as needed to our Reading Office._

What you will be doing:

You will be responsible for developing and executing a datadriven marketing strategy and performancebased demand generation campaigns to drive new business and generate new opportunities
Creating and driving comprehensive digital marketing campaigns, multichannel integrated campaigns, and programs to support sales to reach revenue goals on our suite of collaboration solutions.
Establishing and maintaining a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
Tracking, measuring, and analyzing campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability.
Assisting the content team in developing and evolving messaging and collateral.
Promoting and assisting with event management, including webinars, inperson events, etc.
Instituting a continuous improvement cycle for all marketing efforts and providing weekly, monthly, and yearly reporting against established KPIs.
Creating full lifecycle nurture campaigns.
Executing all initiatives ensuring compliance with governing laws, clients, and vendors.
Collaborating with content marketing and blog contributors to create highquality content around important, relevant terms

To be successful in this role you have:

Bachelor's degree in marketing or a related field and 3+ years' B2B experience, including 2+ years in a B2B marketing manager, product marketing, brand manager, market research, etc, role.
Demonstrated success in generating qualified inbound leads through integrated multichannel campaigns.
Handson experience in developing and executing segmented and targeted marketing campaigns
Proven success in developing and executing research to uncover customer needs and considerations and then transforming the findings into recommendations.
Experience in KPI measurement and analytics
Ability to navigate and generate data insights from Salesforce.

Nice to have:

3+ years of Telecom industry experience. Preferably in OSS & BSS

We offer...

Competitive Salary
Join a globally diverse and growing team
An opportunity to make an impact within the organization
You will have autonomy and the ability to explore your creative ideas
Working with Cloud and other cuttingedge technology
Growth opportunities
Benefits and vacation
Worklife balance

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse Systems is an equal opportunity employer.

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