Ecommerce Digital Marketing Executive - Rochdale, Greater Manchester, United Kingdom - Tetrosyl Group Limited

Description

About Us

Established in 1954, Tetrosyl is Europe's largest manufacturer and supplier of car care products and the biggest independent oil blender in the UK, with a global reach to 100 countries.

Tetrosyl leads the way in innovation, technology, and brand management with an extensive portfolio of leading automotive parts, car care, car maintenance, lubricants, and home care retail brands such as T-Cut, Carlube, CarPlan, Triplewax, Quinton Hazell, Car Gods, Hycote, Tetrion, and Wonder Wheels.

About The Role

Job Title: Ecommerce Digital Marketing Executive

Reporting To: Head of Ecommerce

Location: Rochdale, OL16 1XB

Terms: Permanent, Full-time

Hours: 35 Hours Per Week, Monday to Friday, between 8:00am – 06:00pm

Overview

As an Ecommerce Digital Marketing Executive specialising in customer and performance marketing, you will play a pivotal role in driving customer acquisition, retention, and revenue growth for our online retail platforms. Leveraging your expertise in digital marketing strategies and analytics, you will develop and execute targeted campaigns aimed at maximising customer lifetime value and optimising performance across various marketing channels. Additionally, you will be responsible for coordinating and implementing the promotional plan to ensure alignment with trading plan objectives. Collaboration with the content team to produce promotional assets will be a key aspect of this role.

Summary Key Skillset Checklist

• Digital Marketing Strategy
• Customer Marketing & Loyalty
• Performance Online Marketing
• Campaign Development & Optimisation
• Promotional Trading Plan Coordination
• Email Marketing & Automation (Klaviyo)
• Basic Graphic Design (Adobe Creative Cloud)
• Content Collaboration
• Analytics Proficiency
• Data Analysis & Reporting
• Ecommerce Platform (Magento)
• Agency Partner Collaboration

Main Duties

Customer Marketing:

• Develop loyalty programs to add customer value, nurture customer relationships, ensure customer retention, and drive repeat purchases.
• Create marketing campaigns, including on site content, email marketing, and retargeting ads aligning to the customer marketing plan.
• Develop and execute customer segmentation strategies to identify high-value customer segments and tailor marketing campaigns accordingly.
• Analyse customer behaviour and engagement metrics to identify opportunities for cross-selling, upselling, and product recommendations.

Performance Marketing:

• Plan and execute performance marketing campaigns across various channels, including email marketing, paid shopping, paid search, display advertising, social media advertising, and affiliate marketing, collaborating with agency partners.
• Set campaign objectives, budgets, and KPIs, and monitor performance against targets to optimise campaign effectiveness and ROI.
• Conduct A/B testing and multivariate testing to optimise ad creative, targeting, and messaging for maximum conversion and engagement.
• Utilise marketing analytics tools to track campaign performance, analyse key metrics, and generate actionable insights to drive continuous improvement.

Promotional Plan Coordination:

• Coordinate and implement promotional plans, ensuring alignment with trading plan objectives.
• Coordinate marketing campaigns and initiatives across multiple channels, including on site content, to ensure consistent messaging and branding.
• Set up promotions on site and Google Shopping feeds.

Content Collaboration:

• Work closely with the content team to develop promotional assets, including graphics, videos, and written content, that align with campaign objectives and messaging.
• Provide creative direction and feedback to the content team to ensure promotional assets are optimised for engagement and conversion.
• Coordinate the production and distribution of promotional content across marketing channels, ensuring timely delivery and alignment with campaign schedules.

Data Analysis and Insights:

• Monitor website traffic, conversion rates, and customer behaviour using web analytics tools (e.g., Google Analytics) to identify trends, patterns, and opportunities for optimisation.
• Conduct customer journey mapping and funnel analysis to understand the customer lifecycle and identify friction points and opportunities for improvement.
• Generate regular reports and dashboards to communicate campaign performance, ROI, and actionable insights to stakeholders.

Collaboration and Cross-functional Alignment:

• Collaborate closely with cross-functional teams including sales, marketing, product management, and ecommerce operations to align on campaign objectives, messaging, and priorities.
• Work with the marketing technology stack team to implement and optimise marketing automation tools, CRM systems, and other marketing technologies to support customer and performance marketing initiatives.

About You

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or a related field (Preferred).
• 3 Years minimum experience in similar role with similar duties.

Digital Marketing Expertise: Proven track record in developing and executing digital marketing strategies, with a focus on customer and performance marketing within ecommerce or retail industries.

Analytical Skills: Strong proficiency in marketing analytics tools to track campaign performance, analyse data, and derive actionable insights to optimize marketing efforts and drive ROI.

Campaign Management: Experience in planning, executing, and optimising marketing campaigns across various channels, with a keen eye for detail and a results-oriented approach.

Sales and Marketing Coordination: Ability to coordinate and implement sales and marketing plans, collaborating effectively with cross-functional teams to align campaigns with overarching business objectives and revenue targets.

Content Collaboration: Aptitude for collaborating with content teams to develop compelling promotional assets that resonate with target audiences and support campaign objectives.

Data Analysis and Reporting: Capability to analyse website and campaign performance metrics, identify trends and opportunities, and communicate findings effectively to stakeholders through clear and insightful reporting.

Cross-functional Collaboration: Excellent communication and interpersonal skills, enabling successful collaboration with various teams including sales, marketing, operations, product management, and ecommerce operations.

Technical Proficiency: Familiarity with marketing technology stack components, including marketing automation tools, and ecommerce platforms, to support the implementation and optimisation of marketing initiatives.

Innovative Thinking: A creative mindset with the ability to think outside the box, propose innovative solutions, and stay updated on industry trends and best practices in digital marketing and ecommerce.

Results-Driven Attitude: A proactive and goal-oriented approach, with a commitment to achieving and exceeding performance targets while continuously striving for improvement and innovation in marketing strategies and tactics.

Passion for Ecommerce and Sales: A genuine passion for ecommerce, sales, and a desire to deliver an exceptional online shopping experience to customers are important qualities for success in this role. You should be motivated by the opportunity to contribute to the growth and success of the company's ecommerce operations.

Our Offer to You

Salary: £25,000 - £35,000 per year (Depending on experience)

• 33 holiday days per year
• Flexible working hours
• Free parking
• Discretionary paid sickness, family leave and appointments*
• Discounted health plan available
• On site subsidised Bistro
• Branded casual clothing provided free of charge
• Staff member discounts on our products

*After probationary period and if standards of attendance are reached.