Performance Marketing Manager - Newcastle Upon Tyne, United Kingdom - Blair West

Blair West
Blair West
Verified Company
Newcastle Upon Tyne, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Our high-growth B2B services client are looking to hire a PPC Manager who will have the overall responsibility for the performance of all PPC activity across the business.

You will be a highly motivated person to lead day-to-day strategic management acrossall aspects of Paid Search and Paid Social.


The opportunity:


  • Full ownership of Paid Search and Paid Social channel for the business, including Paid search, Google & Bing Google Display Network.
  • Monitor, analyse and own PPC accounts in order to;
  • Discover opportunities and demand for new ad groups and new keywords.
  • Micromanage keyword and ad group spend to understand optimum budgets.
  • Continue development of existing advertising campaigns, ad groups and adverts towards further profitability and increased optimisation scores.
  • Develop paid search program strategies and analysis, including identifying target audiences, geographic targeting, timing & scheduling strategy.
  • Overseeing budgeting process.
  • Passion for PPC and digital marketing.
  • 5+ years' experience in PPC Marketing.
  • Extensive knowledge and experience of using Adwords.
  • Selfstarter mentality and ability of learn via trial and error.
  • Willingness to quickly pivot when methods are not performing.
  • High levels of integrity, autonomy, and selfmotivation.
  • Excellent analytical, organisational, project management and time management skills.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
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