SEO Manager - London, United Kingdom - Sure Staffing Ltd

Sure Staffing Ltd

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Senior Digital Marketing Specialist - SEO & Content

Salary:
£50,000- £65,000 dependant on experience + bonus + benefits

About the role:

-
Our client is looking for two Senior Digital Marketing Specialists

SEO to join their growing central digital marketing team, creating indepth SEO strategies for continous optimisation and implementation across their prominent brands._

This role will operate as an internal agency, with the individuals working within a central team whilst collaborating with marketing teams working within market/industry 'Pillars', consisting of events, training courses, research products and media properties.

They will lead on the tracking and reporting of all campaigns, providing key insights to maximise effectiveness against overall marketing objectives.

This marketing specialist will embed SEO best practice across Pillar Marketing and Media teams, providing training where necessary.

Responsibilities:

Increase organic search traffic, referrals and crawlability of the organisation's brands and properties by defining and implementing an effective SEO strategy, aligned to Pillar marketing objectives
Conduct full SEO audits of key company properties, effectively aligned to Pillar marketing strategies
Conduct relevant audience and industry research to maximise effectiveness of SEO tactics
Align audience knowledge with indepth keyword research, prioritised by search volumes and competitiveness
Consistently optimise SEO initiatives at key junctures, ensuring content and keywords remain highly relevant and effective
Provide advice and guidance on suggested content topics and formats to increase relevant and quality site traffic and organic rankings
Advise on landing page optimisation to maximise discoverability and conversion
Uncover offsite SEO opportunities through backlink partnerships
Conduct competitor analysis to uncover strategic keyword opportunities and optimisations
Work with relevant SEM Associates and Specialists to prioritise keyword opportunities across both paid and organic initiatives
Track organic search and referral traffic performance and its impact on audience growth and conversion through Google Analytics
Create a biweekly SEO tracker by Pillar for circulation to key stakeholders and teams, with commentary, analysis and suggested optimisations
Produce washup reports summarising organic traffic performance, domain authority and keyword ranking improvement, as well as audience growth and conversion
Facilitate digital marketing upskilling sessions and best practice implementation across Pillar marketing and editorial teams
Stay up to date with the latest algorithm changes, SEO trends and tools for optimisation of current and future initiatives

About you:

Highly strategic
SEO strategy creation
Creating comprehensive and effective SEO strategies, closely aligned to overarching marketing objectives
Extensive knowledge of Google Analytics with and indepth experience in segment building and goal setup
Extensive knowledge of MOZ, SEMRush, Ubersugggest, Search Console and related tools
An indepth understanding of technical SEO and practical experience implementing successful SEO strategies
Handson experience conducting comprehensive SEO audits
Highly analytical, ability to recreate successful initiatives and optimise suboptimal SEO strategies
Proven experience in analysing audience data, traffic analytics and channel performance, and recommending improvements
Ability to effectively collaborate cross Pillar, with strong communication and presentation skills
Ability to multitask and work across multiple product and audience types
Highly innovative staying up to date with latest SEO tools, platforms and important algorithm changes
Preferably experience focused on success SEO initiatives across media and news sites

Benefits:

25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday
Hybrid working balanced between home and office
Life assurance
5% Pension match
Share-Match options become a shareholder
Regular Social Events and Networking opportunities