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Copywriter/Writer - Bath, Somerset, United Kingdom - Abbott Lyon
Description
Role Purpose Responsible crafting compelling and engaging content across various digital platforms.From product descriptions and website copy to blog posts, editorial, SEO and marketing campaigns, you will have the opportunity to showcase your passion for storytelling and drive brand awareness through captivating narratives.
Primary Responsibilities:
Develop and maintain the brands TOV guidelines and positioning and ensure this is executed consistently within the business.
Write clear, concise, and persuasive copy for the website, ensuring consistency in brand voice and messaging.
Develop engaging product descriptions that highlight the unique features and benefits of Abbott Lyon's product and improve SEO authority
Collaborate closely with the marketing team to create compelling content for email campaigns, social media posts, and digital advertisements.
Contribute creative copy ideas for content initiatives and campaigns to drive brand awareness and customer engagement.Write editorial to support product and content narratives aligned to the brands TOV
Edit and proofread copy to maintain high quality and accuracy, adhering to brand guidelines and style standards.
Support SEO efforts by incorporating relevant keywords and optimising content for search.
Responsible for the development of blog articles and editorial content that resonate with Abbott Lyon's target audience.
Research industry trends and competitor strategies to ensure Abbott Lyon's content remains relevant and innovative.
Scope
All copy on website, CRM, blog and owed social channels
All product copy ensuring accuracy and consistency of product details and optimised for SEO
Script writing for interviews with talent and influencers
Copy for campaign assets
Skills and experience
Proven experience as a Copywriter, ideally within the jewellery, fashion or lifestyle industry.
Proven experience of SEO principles and best practices for online content.
Exceptional writing, editing, and proofreading skills with a keen eye for detail.
A strong portfolio showcasing a diverse range of copywriting samples, from product descriptions to digital marketing content.
Creative and editorial mindset with the ability to generate innovative ideas and concepts.
Proven experience in strong communication and stakeholder management skills
About Abbott Lyon
Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest growing companies in the UK.
Founded in 2015, Abbott Lyon's customers love our range of affordable luxury products.Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.
With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors.
Having delivered 130% growth last year, and done so profitably, our business has recorded its best ever months since the beginning of the year, bucking the trend in UK retail.
More than 700,000 UK consumers already shop Abbott Lyon, and there are more than 2 million look-a- like customers in the UK alone.
In addition, the US represents a huge opportunity for Abbott Lyon, and one we are determined to realise.With our sights firmly set on growing the business to £100M and beyond, this year's plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon's ambitious growth objectives.
Site:
Instagram:
Why You'll Enjoy Working at Abbott Lyon
A key factor behind our amazing success story is our unique culture.
It possesses all the hallmarks of a typical entrepreneurial business; people at Abbott Lyon are encouraged to think big, be brave and commercially aggressive, take calculated risks, drive hard, relentlessly focus on every detail to improve every aspect of the business, and move at lightning speed.
Still, this is a genuinely positive place to work, full of collaborative high achievers, all determined to deliver Abbott Lyon's ambitious plans.
LocationRemote with three days per fortnight in Bath, however, the Company may require you to spend additional time in the Bath office (or any other office you work from) for the proper performance of your duties.
Compensation & BenefitsCompetitive salary + bonus package
Flexible and remote working arrangements, with a requirement to be in Bath on a fortnightly basis
Enhanced pension scheme
Enhanced Family Leave schemes including maternity, paternity and adoption
Ample potential for career development and training
Fun and friendly team with regular social events in person
Hugely discounted Abbott Lyon products and monthly gifted products for each team member
Early Friday finishes during our summer months
Opportunity to be a part of one of the fastest growing brands in the UK
Note
Abbott Lyon is dedicated to building and supporting a brilliant, diverse and hugely inclusive team as an equal opportunities' employer.
We don't discriminate against gender, race, religion or belief, disability, age, marital status, or sexual orientation.Whatever your background may be, we welcome anyone with talent, drive, and emotional intelligence to apply to our vacancies, as we recognise the importance of diversity; we're excited to see what contributions you will bring to our Abbott Lyon team Should you require any support throughout the recruitment process, please do not hesitate to let us know what adjustments you may need.
