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Marketing Manager
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Marketing Manager - England, United Kingdom - Tarsh & Partners Marketing Recruitment
Description
Exciting opportunity for a smart consumer marketer to join a highly successful business supplying innovative products for motorcycling and cycling to the consumer market.
A passion for 2 wheels and/or some experience in the cycling or motor sports industry would be a bonus in this busy and challenging role.
Hybrid working – 3 days/week office, 2 days/week remote.A solid background in consumer goods/FMCG is essential for this new and exciting role with this leading specialist brand, loved by riders and racers from pro to leisure, who need to keep their equipment in top condition and ready to go.
With a huge range of lubricants, sprays, apparel, cleaning & maintenance products and equipment, available via specialist retailers and direct-to-consumer - products made by riders, for riders – our client is now expanding rapidly into international markets, building a presence in new territories and sectors.
Reporting into the Global Marketing Director, the Bicycle Marketing Manager is responsible for building the global marketing plan, identifying key strategic priorities, and owning its development and delivery in the market, supported by a team of brand managers.
Working with the Global Marketing Director to help develop a cohesive global bicycle marketing plan in line with key business objectives and strategic and tactical needs.
Day-to-day responsibility for developing and managing core portfolio marketing campaigns and new product launches, using a range of media channels including digital, PR, sponsorship and events.
Leading a team of high performing brand managers, and ensuring all campaigns and activity are on-brief and delivered to the right audiences.
Working cross functionally to run both on and off-line marketing activities, executing engaging campaigns to support new product launches, product campaigns and athlete/team sponsorships.
Defining KPIs and corresponding metrics, reporting on performance to relevant stakeholders.Continuously analysing industry trends and using internal consumer data to make recommendations for performance improvement and key product marketing initiatives.
This is a super exciting opportunity to combine your personal interest in all things two-wheeled with your passion for marketing.
someone who is hands-on and can get stuck into projects to deliver great business result, implementing strategies that with grow market share and consumer awareness in the UK and internationally.
Proven experience of developing and implementing multi-channel marketing campaigns and the ability to craft compelling consumer stories that drive interest in the brand.
Ideally a 2-wheel fanatic who keeps up with the latest in the cycling or motorcycle industry, and almost certainly a keen rider.
Strong influencing skills with the ability to create clear and compelling proposals and analysis that ensures buy in from people across the business.
On occasion, a willingness to travel to and work at key cycling and biking events.This is a great opportunity to bring your exceptional marketing skills, experience and drive to a high visibility role with excellent career development potential.
