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    Senior Pensions Executive - Potters Bar, Hertfordshire, United Kingdom - Canada Life Limited

    Canada Life Limited
    Canada Life Limited Potters Bar, Hertfordshire, United Kingdom

    1 month ago

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    Description
    Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies.

    We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.

    Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.

    The Senior Campaign Executive may lead the delivery of small to medium campaigns or assist with large and complex campaigns running across multiple channels to time, budget and quality.

    Responsible for production of on and offline campaigns to support marketing plans, including customer literature, sales aids, online content, webinars, advertising and social media.

    Create, schedule, deploy and promote high quality product literature, sales material, web content, content for webinars, events, social media, and other purposes, drawing on internal and external creative and technical resources where appropriate
    Develop medium to large advertising and marketing campaigns from brief through to delivery, on and offline, across multiple channels (eg media advertising, email, direct mail, social media, paid search) to time, quality and budget

    Ensure that all marketing collateral and literature developed on and offline is approved by relevant stakeholders, adheres to brand guidelines.

    Ensure all newly developed documents are correctly tagged and the website shows the correct documents.

    Undertake reviews of marketing activity using analysis and MI reporting, including Google Analytics, email MI and other ad hoc reporting to establish campaign effectiveness, key learnings and pursue a culture of continual improvement.

    This is a creative role but one where co-ordinating and organising work working to an agreed plan is critical

    Tactical decisions will be made independently on a daily basis within agreed campaign parameters, but decisions involving prioritisation, spend or the deployment of resource would be supported by project or people leaders.

    Supervision would be ad hoc based on individual projects and in weekly update meetings

    The activity managed by the roleholder will contribute to overall sales success and revenue in the Wealth/Insurance division via lead generation, sales conversion support, web traffic, and brand engagement.

    The role holder's responsibilities are reasonably varied and require excellent organisational and stakeholder management skills

    A key part of the role holder's role will be encouraging input, comments and sign-off from busy stakeholders around the business, up to senior executive level in some cases.

    The interpretation of data and marketing analytics tools
    Basic knowledge of digital marketing methods - including email campaigns, content marketing, social media, and online advertising
    Hands-on experience of marketing systems such as CMS, google analytics, marketing automation and email software

    A background in financial services is also desirable, and for the 'Wealth' role, demonstrable experience across adviser platforms, offshore bonds, estate planning, and ideally asset / fund management.

    We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that's regularly reviewed.

    As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance.

    We have a fantastic number of other benefits and support services as well as regular personal and professional development.

    We care about doing the right thing for our people, customers and community and helping others to build better futures.

    We want colleagues to have rewarding careers with us so we invest in the development of our people, technology and workplaces.

    That's why we offer a range of training, flexible working and opportunities to grow and develop.
    Diversity and inclusion

    Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment for us.

    We're happy to discuss flexible working arrangements, including part time, for any of our roles should this be a requirement for.

    We provide retirement, investment and protection solutions to 3.


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