Brand and Marketing Projects Officer - London, United Kingdom - Inclusive Recruiting

Inclusive Recruiting

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job title:
Brand and Marketing Projects Officer

Salary:
£35,992 - £39,991

Hours:35 hours per week, 12 months FTC

Location:
London Bridge (Hybrid working)

Reports to:
Brand and Marketing Manager

Budget responsibility:
No

At YoungMinds, we believe that how we do things is just as important as what we do.
Our values are therefore fundamental to who we are.

Developed with our staff and with young people, this gives us confidence that not only will we deliver the huge ambitions of our strategy, but that we will do so in the right way.

Our values drive everything we do - the decisions we make, the actions we take, the partners we choose and the way we treat each other.

It is our statement to the world about what matters to us, but just as importantly, how we hold ourselves accountable for our own behaviour.

'We're not afraid to speak up for what's right.'
We know what needs to change because young people tell us. If they raise their voices, so do we.

'We're optimistic.'

Things get tough, but we never forget to celebrate progress and never stop looking for practical ways for things to get better.

'Kindness is our strength.'
Everything we do, we do with love, care and compassion.

'We celebrate what makes you, you.'
Whoever you are, we welcome you and we always encourage you to be true to yourself.

Job purpose:

With mental health in the spotlight, this is a crucial and exciting time to work for YoungMinds, to make a significant impact on young people's mental health and wellbeing.

We are entering a period of transformational change, including a brand refresh (the first in 7 years).

Co-created with young people, the rebrand will enable us to reach even more young people with our support, working alongside them to make sure they get the mental health support they need, when they need it.

As our Award-Winning Communications Team expands, we are looking for an enthusiastic, organised and creative Senior Brand Partnerships & Campaigns Officer, to support the Brand & Marketing Team during an exciting time.

We have recently acquired a number of large-scale reputable partners and are increasing our portfolio of fundraising campaigns, both of which require someone creative, proactive and organised to act as the key point of contact.

Key Responsibilities and Duties:

Brand guardianship

Act as brand ambassador for YoungMinds, making sure our partners are confident and compliant when using our brand guidelines and showcase our brand in the best way. You will also support the Fundraising Team when working with agencies on fundraising campaigns to ensure we are supplying the correct guidelines and supporting agencies to understand them.
Support the Fundraising and Brand teams in the roll out of our refreshed brand across key fundraising assets.
Support the Head of Communications and Brand & Marketing Manager in the development, planning and delivery of a multichannel brand awareness campaign, and work closely with the fundraising team to see how we can integrate fundraising opportunities into the campaign.
Work alongside the Brand Team to respond to communications briefs from the Business Development and Community Fundraising teams This will include reviewing design briefs, supporting with copywriting and editing and ensuring a smooth design and print process. This includes reviewing design briefs.

Partnerships:

Hold the daytoday planning and delivery of the launch and marketing activity for a largescale retail partnership and other YoungMinds partners, as required.
Acting as key point of contact for external partnerships across the breadth of their project plan.
Coordinating between our external partners and YoungMinds communications team to ensure partnership propositions, messaging frameworks and creative output are agreed to schedule.
Develop collaborative relationships with partners and third party agencies to provide feedback, creative sessions and proactively provide ideas for marketing activity and creative development.
Work with third parties agencies, production companies and printers to ensure they are working within our brand guidelines and according to our creative brief.
Assist the External Affairs Team in developing collaboration opportunities with celebrity ambassadors, with a focus on how they can support our partnerships and fundraising campaigns.
Working with media and policy team to identify opportunities to push young people's mental health up the political agenda through the corporate partnerships we hold.
Supporting the Fundraising Team in creation of pitch decks for potential partners and attending relevant partnership pitches or meetings.

Fundraising campaigns

Lead on delivery and coordination of core elements of key fundraising campaigns including #HelloYellow and Out In The Open.
Support the Brand & Marketing and Fundraising teams to write coherent agency briefs in order t