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Marketing Manager - Weymouth, Dorset, United Kingdom - Brady Worldwide, Inc.
Description
Are you an experienced marketing professional working within the IT or consumer electronics industry? This is an exciting opportunity to join the Magicard leadership team leading our international marketing activities.
The role collaborates with, and brings together, engineering, product management, sales and marketing communication to maximise the overall return for our business, generate profitable revenue streams and build the greatest possible end-user experience .
Deep knowledge and experience in international marketing management in the IT or consumer electronics industry (ideally gained working in the printer market) with a particular emphasis on B2B channels.
You will be hands on with a proven track-record in marketing gained either in-house or consultancy/agency.Experienced in the delivery of marketing programmes
Highly creative and solutions focussed
Knowledgeable and experienced of Direct Web Sales/E-Commerce - Desirable
Develop and execute marketing plans that align with the company's overall business objectives.
This involves launching new products, creating and implementing marketing campaigns, defining lead generation programs and steering all marketing communication and content creation.
Oversee the effective and timely execution of marketing campaigns across a variety of channels, including digital, social media, email, events, and trade shows.
Oversee the creation of marketing materials such as brochures, presentations, case studies, white papers, and website content.Support our network of channel partners with information, tools, programs and funding to ensure successful representation of Magicard to their customer base.
Analyse marketing data to measure the effectiveness of the marketing activities and identify areas for improvement, and use these insights to optimise future marketing initiatives.
Manage the marketing budget and work closely with finance to track expenses and optimise the use of marketing funds.
The rest of the senior leadership team within Magicard and wider Corp Division.This role will report to the Brady EMEA Marketing Director
Discretionary Bonus
Life Assurance
Health Cash Plan
Holiday Purchase Scheme
Employee Assistance Programme
Matching Employee Pensions Contributions
Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software.
Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.
Brady is headquartered in Milwaukee, Wisconsin employing approximately 5,700 people in its worldwide businesses.Brady's fiscal 2022 sales were approximately $1.In 2021 Brady Corporation acquired Magicard, who are pioneers in ID card printing technologies, operating across four countries to offer their solutions on a global platform.
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