- Devise a market leading consumer proposition.
- Develop the Total Product Strategy.
- Lead a new product development portfolio from strategic direction through to shopper basket.
- Establish total market strategy including architecture, price mix and fixture/display layout.
- Lead the execution of range builds and maximize the ROI of total range including.
- Deploy the comms strategy drawing on all elements of the relevant marketing mix.
- Engage with supply partners in building long-term agreements.
- Lead global alignment across the the UK range, leveraging expertise to maximizing efficiencies of the portfolio
- Lead and Coach of Product & Merchandising team
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Head of Product Marketing - West Yorkshire, United Kingdom - PT Executive
Description
Our client is a UK leader within the Consumer Product market and is building a new strong Personal Care Business Unit; their products enhance the lives of the consumers who use them and offer a real USP in relation to their competitors. The UK business unit is well established and is experiencing continued High Growth; as a result the cultural and business DNA is an exciting mix of both Long-term Strategic Planning and Entrepreneurial Flair at all levels .
They now have an Exciting New Range of products to take to market. This is where you could make the difference.
The Role -
As the Head of Product Marketing (& Merchandising) you will lead product and range strategy. Leading your product team, aligned to the customer's strategy, you establish an exciting creative vision across the retail space.
Your main responsibilities will include:
Candidate Requirements-
The ideal candidate will have gained strong experience in Product Marketing and Merchandising/Range Management. Whilst this would ideally be from a leading supply side Consumer Products business, the client is also open to consider candidates from a Retail side background.
The category in which the role operates brings both challenges of leading NPD and Merchandising initiatives and requires a real "added value" environment where strength of character is key. The Business offers successful employees the opportunity to forge their career development based upon both their Innate Potential combined with the UK Market Growth of the Business.
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