Social Media Executive/ Manager - Manchester, United Kingdom - Exact Search UK Limited

Exact Search UK Limited
Exact Search UK Limited
Verified Company
Manchester, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Key Objectives:


  • Lead the social media content and strategy for Brand, with the objective of growing following and engagement. Ensuring first class execution of the brand proposition, values and creative interpretation.
  • Be the main point of contact of all social activity in International markets, guiding local distributors to make decisions for brand, whilst considering feedback in relation to localising content in relation to cultural considerations.
  • Responsible for the progression of brands social marketing strategies and will keep abreast of market changes in relation to platforms, content and campaign activation so brand remains at the forefront of socially led marketing for the consumer base.
  • You will collaborate across the Global Marketing and Sales team to inform and educate to aid future integrated marketing strategies.

Key Tasks

  • Support the development and management of 12month strategic marketing plans, leading the social element of the brand marketing plans in terms of content direction and detailed scheduling of activity including brand partnerships, influencers, contributors,ambassadors etc
  • Full management and accountability for advertising run in house and the continual optimization in line with objectives
  • Make recommendations on spend split alongside Brand Manager and Head of Brand and Marketing
  • Collaborate cross functionally with the Brand team to update on the plans and output of our social strategy to aid understanding, awareness and planning
  • Day to day management of all social channels
  • Alongside Senior Brand Manager, drive activity, sharing assets with local teams in the form of tool kits
  • Alongside Senior Brand Manager and Head of Brand and Marketing, sourcing, briefing and management of 3rd parties such as photographers and copy writing agencies to ensure content is in line with the Brand proposition set
  • Monitor local social channels and ensure execution is in line with group and market objectives
  • Thorough analysis of campaign performance against KPIs; making recommendations for future campaign activity, paying close attention to continual improvement of the effectiveness of content to drive engagement and awareness
  • Working closely with Senior Brand Manager and Ecommerce Manager to assess the effectiveness and integration of social and digital activity, participating in planning and analysis of digital marketing strategies too, particularly in relation to the effectivenessof the content engagement, in order to deliver integrated and seamless online campaigns

Qualifications & Experience Requirements:

(open to graduates)

  • Minimum of 3 years of experience in a social media management role
  • Proven track record with hands on experience in social media, ideally within beauty or fashion and on TikTok
  • Proven track record of building and growing social channels
  • Proven track record of running and optimising ad campaigns
  • Knowledge of all marketing channels
  • Educated to degree level in business administration, marketing or comparable degree
  • Fully conversant with Microsoft Office packages
  • Advanced Google Analytics Key Competency Requirements
  • Highly creative content focused skillset
  • Excellent communicator with strong relationship skills and the ability to liaise with key stakeholders
  • Good negotiation and influencing skills
  • Commercially focused and results driven not afraid to run reports and pull insights to inform wider business
  • Flexible and resilient
  • Extremely well organised with ability to manage multiple projects and get stuff done
  • Methodical and efficient with a creative eye
  • Capable of thriving in a fastpaced, entrepreneurial environment
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