Marketing Acquisition Specialist - Manchester, United Kingdom - CloudM

CloudM
CloudM
Verified Company
Manchester, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

CloudM is an award-winning SaaS company whose humble beginnings in Manchester have grown into a global business in just a few short years.

We have a brilliant team of more than 70 people in Manchester, Europe, and the USA.

We are still growing, and that means we need more brilliant people who share our ambition to join our team.

Join the Cloud revolution. Join CloudM.


Role Overview:


What you'll do:


As a Marketing Acquisition Specialist, you will play a pivotal role in driving growth and expanding our customer base through strategic acquisition initiatives.

Your primary focus will be on developing and executing comprehensive marketing campaigns that attract and convert potential customers into active users or buyers.

Leveraging your expertise in digital marketing, data analysis, and customer behaviour, you will contribute to the overall success of the marketing team and the company as a whole.


This role is suited to someone who has a B2B marketing background and knows how to effectively target, qualify, nurture and convert business-to-business leads to drive business growth.

You will have excellent knowledge and experience in demand generation and lead nurture.


Responsibilities:

Proven experience in driving demand generation initiatives and campaigns in a B2B setting

Maintain a close working relationship with the Sales organisation and manage campaigns and activities that drive leads into the funnel

Manage campaigns that drive upsell of existing customers

Work to maintain and improve marketing lead automation journeys, communications, sales sequences and contact lists in HubSpot

Manage onboarding journeys and upsell of new customers

Manage CloudM's participation in external trade shows and events: manage relationships with external event organisers, project manage the events from stand production, logistics and lead follow up communications

Report on campaign and event performance, share learnings and make recommendations based on results


Skills and Experience:


Key Skills:


  • Excellent interpersonal and communication skills
  • Confidence and aptitude to manage internal stakeholders and external agencies
  • A team player
  • Innovative and open to new ways of doing things

Desirable Skills:


  • Proficient at working across business functions to achieve desired outcomes
  • Process driven
  • Experience managing acquisition campaigns
  • Extensive experience in B2B marketing with demonstrable campaign and ROI
  • Experience with Hubspot, salesforce or similar CRM tools
  • Experience of leading campaign plans from start to finish
  • Experience working with digital marketing teams

CloudM Culture:


We are a company consisting of old hands and new faces, all with a passion for technology's power to simplify.

We are developers, designers, marketers and innovators.

We are constantly trying new things, and sometimes getting it wrong. Which is good, as innovation never came from perfection. We work quickly to keep pace with the industry we're in. We're proactive, not reactive, and have been that way since day one. We want to have the answers when our customers ask us questions.

CloudM is a remote-first organisation. This means we are not limited to one geographical location. We are committed to attracting and developing a diverse workforce, seeing individual differences as opportunities for innovation and growth. Our company is about culture-add, not culture-fit.

Our DE&I (Diversity, Equity and Inclusion) strategy is ingrained in everything we do here at CloudM. From recruitment and employee engagement to our EVP (Employee Value Proposition).

We use gender bias decoders to check our job listings are inclusive and post on LGBTQ+ and neurodiverse job boards for our recruitment.

Our EVP includes flexible working hours (we believe flexible working should be the norm, not the exception), generous family leave pay (commonly known as maternity/paternity/adoption leave), EAP (Employee Assistance Program) and mental health first aiders.

All of this helps with our team's work-life balance, removing barriers to childcare or caring for relatives and pets. Our team can do the school run or even go to the gym in the middle of the day. We are trying to build a culture of flexibility and inclusivity for the long term.


What CloudM can offer you:


  • Private healthcare including dental and optical care
  • Company contributed pension (matched up to 5%)
  • Unlimited paid holiday
  • Flexible working we ask that you work during core hours to help with collaboration, but outside of that you can work when suits you
  • 10 paid sick days
  • Death in service, 4 times your annual salary
  • Employee Assistance Program (EAP)
  • Cycle to work scheme
  • Tech scheme (Salary sacrifice, CloudM can loan you up to £1,000.00 for tech equipment)
  • Paid certifications and qualifications
  • Birthdays off
  • Financial wellbeing advisor
  • Opportunity to develop within a fastgrowing tech business with an ambitious year
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