- Brand Guide: Working across a range of game studios, you will help their teams establish brand guides for in development titles. You will understand the game promise, its audience and its USPs and translate this into logos, execution guides and brand asset bibles. You will research game names, logos, and work with legal teams to protect these brands globally. These brand guides will inform regional marketing teams and community teams on how to execute the brand and work with its assets.
- Agency Partners: You will work with agency teams to develop and implement brand bibles and brand assets. You will use your experience of working with agencies to vet the process of asset creation and integrate their work with studio and publishing team feedback. You will work with internal asset creation teams to ensure our game brands are understood and executed correctly as marketing campaign asset production begins.
- Translocalisation: Understand our global markets and ensure that our brand communication materials resonate with players across all our target markets. Work with country teams to localize and personalize materials for their markets where appropriate. Partner with Tencent localization teams to ensure the brands we build translate correctly across all regions.
- Audience Intelligence: Partner with the Publishing Intelligence teams to build relevant insights into global brand positioning, reflected in your brand plans. Monitor updates from competing games and provide insights that help our games stand out in a crowded market.
- Bachelor's degree and above. Excellent spoken and written English.
- 5 years+ of brand management. Proven experience working on branding and brand campaigns for a digital entertainment brand, ideally in the video game sector.
- Experience managing agency partners and delivering projects to tight deadlines.
- Prior use of market research to inform decision making on pre-launch brands.
- A real passion for the games industry with genuine interest and knowledge in games. You will be the voice of our game to the players, so some experience of speaking at public events is required along with the ability to empathise with the varied needs of different player types.
- Able to communicate and work closely with cross-functional teams, adapt to different time zones, be able to respond to team requests in a timely manner.
- Organised and with very good project management skills. Able to prioritise effectively and be competent in handling multiple programmes across multiple markets.
- London, UK (On-site contract with at least 3 days working from the office)
- Frequent international travels
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Brand Marketing Manager, Games - City of London, Greater London, United Kingdom - Tencent
Description
About Tencent
Are you the right applicant for this opportunity Find out by reading through the role overview below.
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
About Level Infinite
Level Infinite is Tencent's global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
About the Role
As part of the Global Publishing Team, you will aid Tencent studios in building brands for their upcoming titles. You will understand the target audience and construct brand guides and assets that will communicate our game USPs to potential players.
Job Responsibilities
Senior Director, Global Publishing, in London, UK
Location
