Brand Manager - Manchester, United Kingdom - Alex James Digital

Alex James Digital

Verified Company

Manchester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Our client are a fast growth business.

Due to continued growth they are now looking for a Brand Manager to join the team.

Key Objectives & Job Scope:

The Brand Manager understands the unique attributes of the brands within the portfolio and researches the global competitive marketplace to support the Senior Brand Manager in making and lead activities that continue to grow each brand in line with companytargets and in the protection of the brand IP.

Alongside the Senior Brand Manager and NPD Manager, they will create NPD plans in line with company growth expectations and align internal and external departments to ensure the brand proposition and vision is delivered.

They will utilise data and insightto monitor brand saliency and success to continue to develop agile brand plans.

They input into over-arching comms that creates/retains the brands unique position within the global marketplace and develop and deliver integrated, global marketing plans, acting as the brand guardian in key markets, they are the first point of contactfor Brand and Marketing activity in line with the long-term sales plan and brand guidelines.

Working alongside the Senior Brand Manager and Global Head of Brand, they also work closely with wider teams such as Sales and the inhouse Design team, to ensure cross functional alignment.

Key Accountabilities/Responsibilities:

Maintain continuous analysis of the competitive environment and consumer trends in the sector
Defend the integrity of the brand and its proposition ensuring that the brand values, proposition and differentiating factors are protected and optimised through product development, content development and activation
Develop new NPD line extensions (and potentially brands), with recommendations around retail price point and competitive position, in line with company growth expectations, seeking innovative and ownable product characteristics that enhance the brand proposition.

Collaborating with Technical and NPD to ensure that this is maintained through the development process

Development of brand assets including brand & copy bible, lead campaign photography and outline marketing concepts and content that underpin the brand proposition
Build the appropriate activation of the brand/category vision and plans in primary markets
Develop campaign content to achieve brand objectives and sales plans
Responsible for gotomarket activation of the campaign content, defining the integrated marcomms plan within key market places against sales targets and budgets
Build and execute Joint Business Planning activity with strategic retail partners, alongside Distributors and Account Managers
Briefing and management of external marketing agencies including PR partners, media buying agencies, experiential suppliers etc
Champion our instore environment. Lead, develop and execute retail strategy in local markets
Make recommendations on spend split in collaboration with the Senior Brand Manager, Social Media Manager and E commerce Manager
Review incumbent product propositions to ensure their ongoing fit and success in market and make recommendations around portfolio / lifecycle management
Regular analysis of AYR sales in conjunction with the Sales team, and brand financial KPIs across the portfolio of brands to continually inform the global product, sales and brand and marketing strategy
In conjunction with the Social Media Manager and Ecommerce Manager, measure and report performance of all brand campaigns, and assess against goals (ROI and KPIs)
Monitor product distribution and consumer & retailer reactions
Input into and manage (where appropriate) the brand marketing budget
Fully responsible for the brand experience on D2C channels and working closely with the Ecommerce Manager to ensure it is kept updated, on brand and in line with agreed activation plan

Qualifications & Experience Requirements:

Business, Brand or Marketing related degree or similar qualification
5+ years experience of delivering successful marketing campaigns from within the beauty/lifestyle or retail industry, ideally with international experience
5+ years work experience as a Brand or Marketing Manager
Demonstrable leadership skills with a drive for results, ideally with direct line management experience
Excellent project management skills
Excellent standard of English language and mathematically astute
Fully conversant with Microsoft Office, particularly Outlook, Word, Excel & Powerpoint
Working knowledge of website CMS, knowledge of Direct Mail comms beneficial
Conversant in all social media platforms
Knowledge and/or understanding of Adobe Photoshop & Illustrator
Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Key Competency Requirements:

Articulate
Creative & visionary
Methodical and analytical
Good understanding of the full marketing mix
Strong sense of commercial awareness
Strong analytical skills and datadriven thinking
Ability to think strategically using an analytical marketing approach
Entrepreneurial and innovative
Capable of thriving in fast paced environments and using initiative
Strong team player
Motivated individual with a selfstart mentality
Proven ability to develop brand and marketing strategies and effectively communicate recommendations.
Advanced communication and interpersonal skills
Excellent presentation skills
Strong negotiator
Uptodate with latest trends and marketing best practices
Attention to detail

Excellent package on offer.