-
CRM Intern, Cix Emea
1 day ago
Ralph Lauren London, United KingdomRef #: · W144934 · Department: · Administrative Services · City: · London · State/Province: · London · Country: · United Kingdom · Pay Range Max · Pay Range Min · Company Description · - Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distributi ...
-
Senior CRM Cx Associate, Cix Emea
2 days ago
Ralph Lauren London, United KingdomRef #: · W147155 · Department: · Marketing · City: · London · State/Province: · London · Country: · United Kingdom · Pay Range Max · Pay Range Min · Company Description · - Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium ...
-
Senior CRM CX Associate, CIX EMEA
1 week ago
Ralph Lauren London, United KingdomCompany Description · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and ...
-
Senior CRM CX Associate, CIX EMEA
2 weeks ago
Ralph Lauren London (Greater), United Kingdom OTHERCompany Description · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and d ...
-
Customer Experience Testing Assistant
3 weeks ago
Ralph Lauren London, United KingdomPosition Overview · Ralph Lauren is looking for an experienced, self-directed and highly motivated Customer Experience Testing Assistant to support in the testing and implementation of CRO/UX projects across mobile, desktop and in-store devices. You should be passionate about the ...
-
Senior collection analyst
2 weeks ago
Ralph Lauren London, United KingdomSenior Analyst, Customer Insights - EMEA · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lau ...
-
Senior Analyst, Customer Insights
1 week ago
Ralph Lauren London, United KingdomSenior Analyst, Customer Insights - EMEA · Company Description · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more t ...
-
Customer Data Platform Product Manager
2 weeks ago
Datatech Analytics London, United KingdomCustomer Data Platform (CDP) Product Manager- London Office / Hybrid working 2 days PW in office 12 Month FTC - Salary negotiable dep on experience between £70,000 - £80,000 - J12776 · To work in a team who manage all aspects of market research, customer segmentation, first part ...
-
Senior Analyst
12 hours ago
Ralph Lauren London, United KingdomRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have ...
-
Senior Analyst
1 week ago
Ralph Lauren Corporation London, United KingdomRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have ...
-
Senior Analyst, Customer Insights
3 weeks ago
Ralph Lauren London, United KingdomPosition Overview · What began more than 50 years ago with a collection of ties has grown into an entire world, redefining the American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream and his lifes ...
-
Customer Data Platform Product Manager
2 weeks ago
Datatech Analytics London, United KingdomCustomer Data Platform (CDP) Product Manager- London Office / Hybrid working 2 days PW in office 12 Month FTC - Salary negotiable dep on experience between £70,000 - £80,000 - J12776 · Please note all applicants require full and indefinite right to work in the UK as this client i ...
-
Senior Analyst, Marketing
1 week ago
Ralph Lauren Corporation London, United KingdomRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have ...
-
Senior Analyst, Marketing
1 week ago
Ralph Lauren London, United KingdomCompany Description · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and ...
-
Senior Analyst, Marketing
1 week ago
Ralph Lauren London, United KingdomPosition Overview · Ralph Lauren is looking for a passionate and highly motivated individual to join the European Omni-Channel Strategy & Planning team, sitting within the broader European Omni-Channel Marketing team. The successful candidate will be responsible for planning and ...
-
Customer Data Platform Product Manager
3 weeks ago
DataTech Analytics London, United Kingdom PermanentDescription · Customer Data Platform (CDP) Product Manager- London Office / Hybrid working 2 days PW in office 12 Month FTC - Salary negotiable dep on experience between £70,000 - £80,000 - J12776 · Please note all applicants require full and indefinite right to work in the UK a ...
-
Customer Data Platform Product Manager
3 weeks ago
DataTech Analytics London, United Kingdom PermanentDescription · Customer Data Platform (CDP) Product Manager- London Office / Hybrid working 2 days PW in office 12 Month FTC - - Salary negotiable dep on experience Up to £80,000 - J12776 · Please note all applicants require full and indefinite right to work in the UK as this cli ...
-
Senior CRM Associate
2 weeks ago
Ralph Lauren London, United KingdomRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have ...
-
Senior Analyst, Customer Insights
2 weeks ago
Ralph Lauren London (Greater), United Kingdom OTHERCompany Description · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and d ...
-
Senior Analyst, Marketing
2 weeks ago
Ralph Lauren London (Greater), United Kingdom OTHERCompany Description · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and d ...
Senior CRM CX Associate, CIX EMEA - London, United Kingdom - Ralph Lauren
Description
Position Overview
The Senior CX Associate, EMEA CIX is responsible for the development, optimization and roll-out of strategic, cross-channel Lifecycle programs and Retention initiatives driving customer engagement, loyalty, and lifetime value. Working alongside the Senior CX Manager, Data Analysts, Customer Insights and CRM Agency, this role will drive experimentation to continually identify opportunities to acquire prospects, reactivate lapsed customers, trade up & across the active customer base and prevent database/customer churn, fueled by AI models and customer segmentation.
This role will also be instrumental in the management of connected journeys across the Ralph Lauren ecosystem and Marketing Channels, adopting a test & learn approach to build out multi-channel programs.
You will be responsible for the development and with the CX Associate, the implementation of VIC communications for the Ralph Lauren DTC business. Working closely with the Senior CRM & CX Manager, E-Comm & Data Strategy Teams and CRM Agency, develop best-in-class experiences that fit with the Luxury brand offering.
The Senior CX Associate is responsible for supporting the Senior CRM & CX Manager on strategic, data-driven projects across owned channels, managing third party vendor and internal relationships to ensure best-in-class technological integrations (both existing and future), content optimisations and increased performance of CRM content.
You will be responsible for analysing performance to inform data driven & innovative creative decisions which will feed into the CRM teams best in class approach to maximise engagement & revenue, loyalty, retention rates, database growth and increase customer value.
This role requires a broad skill set and the right candidate will be a luxury lifestyle leader who is a strategic thinker, creative, enjoy problem solving and always want to push boundaries.
Essential Duties & Responsibilities
·Work closely with the Senior CRM & CX Manager, to support the strategic planning, test & learn development and execution of Lifecycle and customer retention programs.
·Work closely with the Senior CRM & CX Manager and CRM Manager to understand the channel targets and support on best-in-class test and learn strategies to improve channel performance. Responsible for sharing performance of Lifecycle, VIC and CX projects with the wider business.
·Own 3rd party relationships with Technology / personalization vendors to introduce innovative & data-driven personalization solutions.
·Work with the Customer Insights Team to understand customer behaviour and support the Senior CRM & CX Manager and CRM Manager to optimise customer journeys for all communications.
·Lead data capture initiatives, working with the Senior CRM Associates & Data Strategist on optimising in store and progressive data capture opportunities to build out the RL contactable base.
·Familiarise yourself with CRM KPI's and metrics and understand how campaigns are performing against regular benchmarks, as well as understanding how CRM feeds into the wider business on a weekly and monthly basis.
·Support CX Associate with implementation and optimization of Transactional and Behavioural communications.
·Strong technical skills; owning audience / campaign building within our CDP and ESP.
·Pushing innovation with support of third-party agencies, to ensure emails and CRM campaigns (across channel) are best in class.
·Take the lead in communication with internal stakeholders (e-comm, Planning, Clienteling, Retail Marketing & Brand teams) and external stakeholders (3rd party agencies & vendors). Sharing campaign plans and insights to build out wider brand strategies.
·Be a proactive member of the CRM team, providing support & training to new team members.
Experience, Skills & Knowledge
Minimum of 3-4 full strategic cycles experience within the CRM/Digital Marketing field (within the Fashion or Luxury industry preferred).
Passion for fashion retail as well as brand and digital marketing.
Strong affinity with the Ralph Lauren or luxury brands.
Ability to work well collaboratively and independently under pressure, in a fast-paced environment.
Strategic thinker with proven ability to deliver impactful CRM strategies across channels.
Creatively minded.
Strong organisational skills & attention to detail.
Excellent communication skills, both verbal and written.
Advanced Excel & PowerPoint skills.
Proficient in English.
Senior CRM CX Associate, CIX EMEA professionals in London
-
Vincent Le Gall
Salesforce Functional lead