Jobs
>
London

    Senior CRM Associate - London, United Kingdom - Ralph Lauren

    Default job background
    Description
    Ralph Lauren Corporation (


    NYSE:
    RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.

    For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

    The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

    At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.


    We foster a culture of inclusion through:

    The Senior CX Associate, EMEA CIX is responsible for the development, optimization and roll-out of strategic, cross-channel Lifecycle programs and Retention initiatives driving customer engagement, loyalty, and lifetime value.

    Working alongside the Senior CX Manager, Data Analysts, Customer Insights and CRM Agency, this role will drive experimentation to continually identify opportunities to acquire prospects, reactivate lapsed customers, trade up & across the active customer base and prevent database/customer churn, fueled by AI models and customer segmentation.

    You will be responsible for the development and with the CX Associate, the implementation of VIC communications for the Ralph Lauren DTC business.

    Working closely with the Senior CRM & CX Manager, E-Comm & Data Strategy Teams and CRM Agency, develop best-in-class experiences that fit with the Luxury brand offering.

    The Senior CX Associate is responsible for supporting the Senior CRM & CX Manager on strategic, data-driven projects across owned channels, managing third party vendor and internal relationships to ensure best-in-class technological integrations (both existing and future), content optimisations and increased performance of CRM content.

    You will be responsible for analysing performance to inform data driven & innovative creative decisions which will feed into the CRM teams best in class approach to maximise engagement & revenue, loyalty, retention rates, database growth and increase customer value.

    This role requires a broad skill set and the right candidate will be a luxury lifestyle leader who is a strategic thinker, creative, enjoy problem solving and always want to push boundaries.

    Work closely with the Senior CRM & CX Manager, to support the strategic planning, test & learn development and execution of Lifecycle and customer retention programs.

    Work closely with the Senior CRM & CX Manager and CRM Manager to understand the channel targets and support on best-in-class test and learn strategies to improve channel performance.

    Responsible for sharing performance of Lifecycle, VIC and CX projects with the wider business. Own 3rd party relationships with Technology / personalization vendors to introduce innovative & data-driven personalization solutions.

    Work with the Customer Insights Team to understand customer behaviour and support the Senior CRM & CX Manager and CRM Manager to optimise customer journeys for all communications.

    Lead data capture initiatives, working with the Senior CRM Associates & Data Strategist on optimising in store and progressive data capture opportunities to build out the RL contactable base.

    Familiarise yourself with CRM KPI's and metrics and understand how campaigns are performing against regular benchmarks, as well as understanding how CRM feeds into the wider business on a weekly and monthly basis.

    Support CX Associate with implementation and optimization of Transactional and Behavioural communications. owning audience / campaign building within our CDP and ESP. Pushing innovation with support of third-party agencies, to ensure emails and CRM campaigns (across channel) are best in class.

    Take the lead in communication with internal stakeholders (e-comm, Planning, Clienteling, Retail Marketing & Brand teams) and external stakeholders (3rd party agencies & vendors).

    Sharing campaign plans and insights to build out wider brand strategies. Be a proactive member of the CRM team, providing support & training to new team members.

    Minimum of 3-4 full strategic cycles experience within the CRM/Digital Marketing field (within the Fashion or Luxury industry preferred).

    Passion for fashion retail as well as brand and digital marketing. Strong affinity with the Ralph Lauren or luxury brands. Strategic thinker with proven ability to deliver impactful CRM strategies across channels. Advanced Excel & PowerPoint skills. Proficient in English. Visit this company's hub to learn about their values, culture, and latest jobs.

  • Getir

    CRM Associate

    6 days ago


    Getir London, United Kingdom

    We're Getir, the pioneers of super fast delivery. Our founding idea: Groceries in minutes, delivered to your door through our app. Now offering more delivery models across different locations, our goals are made possible by our one-of-a-kind business model with our unique technol ...

  • Raycon

    CRM Associate

    1 week ago


    Raycon London, United Kingdom Full time

    About the Role · Raycon is looking to bolster our marketing team with an innovative and passionate CRM Associate. You'll be managing all customer leads across our e-mail, SMS, direct mail, and post purchase offers. Additionally, you will assist in managing marketing related proje ...


  • Property Finder London, United Kingdom

    DUBAI BASED ROLE. Relocation would be required but with highly competitive, tax free salary package. · Property Finder is the leading digital real estate platform in the Middle East and North Africa region. · A UAE-born startup, Property Finder expanded its operations to Qatar, ...


  • Property Finder London, United Kingdom

    Job Description DUBAI BASED ROLE. Relocation would be required but with highly competitive, tax free salary package. · Property Finder is the leading digital real estate platform in the Middle East and North Africa region. · A UAE-born startup, Property Finder expanded its oper ...


  • Bamboo Crowd London, United Kingdom

    A Software as a Service company in a period of high growth. They're a late-stage startup expanding into new markets on the back of huge successes. They provide software to help smaller companies manage their HR needs effectively, and have recently entered into a new phase of grow ...


  • Chartermore Partners London, United Kingdom

    Our client is a leading European financial services house and are recruiting for an operations analyst · There are also a couple of projects ongoing that you will be involved in relating to CASS and account transfers. · 2-3 years experience in Financial Services · • Ability to ...


  • Chartermore Partners London, United Kingdom

    Job Description Our client is a leading European financial services house and are recruiting for an operations analyst · There are also a couple of projects ongoing that you will be involved in relating to CASS and account transfers. · 2-3 years experience in Financial Services ...


  • Biscuit Recruitment London, United Kingdom

    Our client, a global non-profit research organisation, is looking for an Operations Associate to join their growing team. Manage office supplies, equipment and maintenance, including ordering supplies · Support the Operations Manager in developing new operations policies and pro ...


  • Bamboo Crowd London, United Kingdom

    Operations AssociateHigh Growth SaaS CompanyLondon, UK£35k - £40kAbout ThemA Software as a Service company in a period of high growth. They're a late-stage startup expanding into new markets on the back of huge successes. They provide software to help smaller companies manage the ...


  • Direct Recruitment London, United Kingdom Full time

    Associate Strategy Director CRM £70K to £75K London and hybrid · An opportunity to create impactful and engaging CRM strategies at a fabulous agency with a great culture. A chance for a Senior Planner to take the next step up in their career. · The agency · This award-winning a ...


  • TMW Unlimited Westminster, United Kingdom

    We are looking for a CRM associate planning director who can help us continue this rich vein of creativity and effectiveness. Driving growth with existing clients, taking the strategic lead, pushing our remit and winning new business. We're looking for a very senior planner who w ...


  • TMWUnlimited... London, United Kingdom

    We are looking for a CRM associate planning director who can help us continue this rich vein of creativity and effectiveness. Driving growth with existing clients, taking the strategic lead, pushing our remit and winning new business. We're looking for a very senior planner who w ...


  • Ralph Lauren London, United Kingdom

    Position Overview · The Senior CX Associate, EMEA CIX is responsible for the development, optimization and roll-out of strategic, cross-channel Lifecycle programs and Retention initiatives driving customer engagement, loyalty, and lifetime value. Working alongside the Senior CX M ...


  • Property Finder City of London, Greater London, United Kingdom

    DUBAI BASED ROLE. Relocation would be required but with highly competitive, tax free salary package. · Property Finder is the leading digital real estate platform in the Middle East and North Africa region. · • The company is one of the largest technology start-ups in the region ...


  • Ralph Lauren London (Greater), United Kingdom OTHER

    Company Description · Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and d ...


  • Page Personnel Sales City of London, Greater London, United Kingdom

    Our client is a substantial player in the retail industry. With a global workforce and an established presence, they are recognised for their commitment to excellence and innovation. Based in London, they operate in multiple international markets, offering opportunities for growt ...


  • LegalAndGeneral London, United Kingdom

    Company Description · The world of investment is changing. Our vision at **Legal & General Investment Management** is to create a better, more sustainable future through responsible investing. We work in partnership with our clients around the globe to deliver positive long-term ...


  • membershipbespoke London, United Kingdom

    **Customer Service Assistant** · **Professional Membership Body** · **Hybrid working (central London and home)** · **Salary: £25,534-£27,926 dependant on experience plus a generous benefits package** · **Full-time, Permanent** · My client, a leading professional membership body b ...

  • Signature Recruitment Ltd

    CRM Administrator

    1 week ago


    Signature Recruitment Ltd London, United Kingdom

    Do you have strong IT skills and robust experience working with CRM databases? Are you a proactive individual, who can think on their feet to solve any problem? Signature Recruitment have an exciting opportunity to join our client a professional medical association based in Centr ...


  • memcom recruitment London, United Kingdom

    The Memcom recruitment team is looking for a **CRM Support Administrator with strong people skills** to work in a prestigious professional association in Central London. · You will be responsible for the day-to-day support to internal teams including problem solving/troubleshooti ...