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    CRM Associate - London, United Kingdom - Raycon

    Raycon
    Raycon London, United Kingdom

    6 days ago

    Default job background
    Full time
    Description

    About the Role

    Raycon is looking to bolster our marketing team with an innovative and passionate CRM Associate. You'll be managing all customer leads across our e-mail, SMS, direct mail, and post purchase offers. Additionally, you will assist in managing marketing related projects related to marketing operations and CRO initiatives. This is an amazing opportunity for someone looking to grow with a quickly growing and successful startup brand.

    The ideal candidate is a number loving, but creative minded unicorn. You'll want to come up with crazy ideas, but aren't afraid to spend hours checking the numbers behind them. It will be a critical role to the continued growth of Raycon.

    What You'll Do

  • Monitor customer lifecycle segments and cohorts. Implement communication to nurture customers at each phase of their journey (convert prospects, reactivate lapsed, etc.)
  • Implement tactics to engender loyalty and increase CLTV within the customer base, including top spenders. Bring creativity and innovation to the table.
  • Own email and SMS calendar and revenue goals. Collaborate with marketing, merchandising and creative colleagues to develop a schedule of brand and product marketing messaging.
  • Code, test and deploy calendar emails and SMS.
  • Maintain and optimize transactional and triggered emails and SMS, partnering with e-commerce colleagues to ensure a seamless customer experience.
  • Optimize site email and SMS capture. Continually propose, execute and evaluate methods to drive the acquisition of high-quality emails.
  • Work closely on other marketing project initiatives related to marketing operations and CRO projects to ensure the best possible experience for our customers and key partners.

    • What You Can Do

  • College degree, in a business field such as communications, advertising, marketing, etc.
  • Recent graduate with less than two years of experience
  • Familiar with CRM platforms such as Klaviyo or Attentive, with experience building and optimizing campaigns and automations
  • Strong Excel skills with experience using marketing, sales and customer analytics
  • You know e-commerce platforms like Shopify or Magento and familiar with setting up and maintaining third-party apps on the website

    • Who You Are

  • You're like us You're a self-starter, a go-getter, and get-it-doner. You thrive in fast-paced environments and like getting your hands dirty.
  • You have passion. Maybe you're an amateur pinball player, a writer, a car enthusiast, a side hustler. You know what it's like to deeply enjoy what you do and you embrace it.
  • You have a sense of humor. You know life's too short to take yourself too seriously.
    • Equal Employment Opportunity Statement: Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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