Digital Marketing Manager - London, United Kingdom - Hollum Talent Solutions
Description
The business is a market leading digital publishing/media specialist with a strong recent record of growth and is well respected in it's field.
The business has a new vacancy for a Digital Marketing Manager and will report to the Global Marketing Director.Key Responsibilities:
- Manage paid media campaigns in Facebook, YouTube and other channels
- Build and execute the SEO strategy focused on user growth and products take rate based on a content editorial plan
- Create and execute a social media strategy focused on user retention
- Digital marketing expertise with responsibility for commercial and marketing activities internationally
- Work closely with international marketing teams across the regions and develop effective working relationships with advertising partners, freelancers and industry bodies.
- Drive Marketing Automation initiatives
- Deliver audience growth across all social media accounts and execute this plan to increase engagement levels
- Working in partnership with Customer Success team to ensure all advertising campaigns booked are executed efficiently and perform as expected (working with sales executive)
Desired Skills and Experience:
- Experience in SEO and CMSs
- WordPress or Drupal
- Experience in marketing technology desirable experience implementing marketing platforms
- Experience with Google Analytics, dashboards, tracking, Google Tag Manager and reporting
- Experience in video strategies for SEO and Social Media
- Capability to manage budgets, develop and deliver on Marketing KPIs in line with overall company strategy and goals
The salary for the role of Digital Marketing Manager is circa £55,000 to £60,000 plus 10% bonus.
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