- Acquire a firm grasp of our primary KPIs, how we analyse and optimise them
- Manage the data infrastructure and initiate connections with key product stakeholders
- Take charge of our User Acquisition data pipeline from MMPs to internal BI, ensuring data integrity throughout the UA process
- Create reliable forecasting models to aid the UA team in understanding long-term ROAS
- Establish a baselining methodology to offer insights on the broader impact of UA on game revenues
- Strong understanding of UA on Google Play and iOS space
- Demonstrable experience of implementing scientific LTV and retention models to forecast our Paid Media profitability
- Experience with data visualisation tools (Tableau, Looker, Yellowfin etc.)
- Proficient in SQL, Python also a bonus
- 3+ years marketing experience in the mobile games industry
- No visa sponsorship is available for this role. How to Apply: If you're a Senior User Acquisition Analyst (Mobile) seeking an innovative team, please submit your resume and portfolio to - Qualified applicants will be contacted for interviews.
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Data Analyst - London, United Kingdom - Eleven Eleven
Description
Job DescriptionABOUT THE COMPANY:
We are seeking an experienced Senior User Acquisition Analyst to join a leading mobile games publisher
As a Senior User Acquisition Analyst, you will be responsible for leveling up the Analytics team and the marketing team to reach new users. This full-time remote role requires a minimum of 3 years' mobile games industry experience.
RESPONSIBILITIES:
Essential Skills