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    Senior Activation Executive - Greater London, United Kingdom - TONG

    TONG
    TONG Greater London, United Kingdom

    3 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    ABOUT

    TONG is one of Europe's leading dedicated Chinese social commerce agency. We deliver Award-winning China market entry strategies for global companies. We've had the pleasure of building over 80 brands in China, including the likes of Chelsea FC, Fortnum & Mason, Malone Souliers, Manchester United, Anya Hindmarch, Whittard of Chelsea, Heathrow Airport, Huda Beauty, Sunspel, Aspinal of London and William & Son.

    As a Senior Activation Executive in our Activation Team, you are a future manager. You support your managers by independently leading at least 2 important clients whilst also handling other client projects. You work well under pressure, particularly in the peak season, when you are required to multi-task and take the initiative to get everything done on time and on budget. The role is client facing, requiring excellent bilingual communications skills in English and Chinese. As you grow in this role, you will develop a full-faceted skillset in both client management and account management. Internally, you will take on full managerial responsibility on behalf of your manager whenever they are away.

    This role is based in our London office (Kennington/Vauxhall) and we operate a hybrid working model of up to 2 days working from home. This is a great opportunity to join our growing London team and learn from experienced practitioners.

    Scope of Work

    • Account, Resource and Project Management
    • Manage and nurture relationships with clients and other key stakeholders.
    • Support the Commercial Team with pitches and up-selling work.
    • Take responsibility for accurate project resourcing as per our agency project plans.
    • Ensure each phase of your projects are delivered on scope and on time.
    • Ensure account performance is accurately tracked within our agency framework and actively monitor account performance.
    • Identify and respond to new opportunities and trends across all digital channels; oversee market and consumer insights research to optimise our project delivery and client consultancy work.
    • Creative Planning and Activation
    • Lead the development of creative strategy, planning and activation for your clients.
    • Develop marketing calendars for your clients.
    • Effectively brief and work closely with our design team, external talent and freelancers to create visually appealing content and effective copy that drives marketing performance.
    • Media Planning and Activation
    • Work with your team to plan and activate paid media campaigns.
    • Manage resource allocation across different social and paid media platforms.
    • Maintain good relationships with KOLs and develop co-creation programs and campaigns for our clients.
    • Oversee and regularly monitor social and eCommerce campaigns to ensure the quality of our deliverables.
    • Facilitate agency operations (for example finance and contracting) to ensure timely execution.

    REQUIREMENTS

    • 1 to 2 years of full-time working experience in well-known marketing/social media communications agencies or brands' in-house teams
    • Creative in messaging and copywriting and also familiar with the copywriting style and platform requirements of mainstream Chinese social media (including but not limited to: Douyin, Red, Weibo, WeChat)
    • Bachelor's (or above) degree (Advertising, Marketing, Translation & Interpreting/Chinese language, or Journalism degrees preferred)
    • Competitive resources on Chinese fashion and lifestyle KOLs/Celebrities in and outside China that can jump you ahead of the queue
    • Excellent writing, editing and proofreading skills
    • Strong research skills
    • Excellent written and oral skills in English and native level Chinese
    • Attention to details and ability of multitasking

    WHAT CAN WE OFFER?

    • Competitive salary
    • On-the-job training and professional development opportunities
    • Office coffee and snacks
    • Monthly team socials
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