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St Albans

    Senior Brand Manager - St Albans, Hertfordshire, United Kingdom - Tarsh & Partners Marketing Recruitment

    Tarsh & Partners Marketing Recruitment
    Tarsh & Partners Marketing Recruitment St Albans, Hertfordshire, United Kingdom

    2 weeks ago

    Default job background
    £38,000 - £45,000
    Description
    Brand Manager FMCG - Snacks

    The following information provides an overview of the skills, qualities, and qualifications needed for this role.

    38K-45K plus benefits & bonus

    North of London/Hybrid Working

    3 days/week in the office]

    Exciting opportunity to join a fast-growth FMCG business with a portfolio of food brands.

    We're looking for a smart FMCG marketer at ABM or BM level, looking for their next step up in a challenging and busy role with great opportunities to show your brand building skills and flair.

    Flexible working, 3 days/week in the office, easily commutable by train and car from London or surrounding areas.


    Head north of London for this exciting role with a fast-growing and entrepreneurial food company, spanning snacking, ready meals and ambient products.

    In this challenging role, you'll play a key role in driving one of its snacking brands forward; leading projects across the mix to grow consumer and shopper trial, penetration and loyalty.

    This will include developing retail activations, digital & social media initiatives and working cross-functionally on brand launches and improvements.

    Day to day responsibility for the brand, managing multiple SKUs distributed in grocery, convenience and trade channels across the UK.


    • Working with senior colleagues to develop a clear vision and effective growth strategies, including recipes, range, packaging, communications, shopper marketing and innovation pipeline.
    • Analysing internal and external market & shopper data to pull out relevant insights, working alongside the category/commercial team.
    • Developing and executing a full mix marketing plan spanning comms, digital packaging, NPD pipeline and promotional activity.
    • Working closely with advertising, PR and digital agency partners.
    • Supporting the sales effort with a hands-on approach to market activation of the brands - conceiving and managing in store activities, POS visibility, events and other below the line initiatives
    • Ensuring that every consumer touchpoint delivers on the brand personality and tone of voice


    This is a role for a highly motivated marketer with a minimum of 2-4 years' solid experience working on FMCG brands ideally in the food & drinks industry.

    Commercial savvy and strong analytical thinking skills with a good grasp of P&Ls and continuous market, retailer and shopper data including Kantar, IRI, dunnhumby


    • A strong personal interest in food & drink and healthy lifestyles.
    • Experience working on digital strategies - social media, websites and digital comms
    • Ability to travel independently to meet customers, agencies and consumers
    • Exceptional project management skills and ability to work effectively with cross functional teams
    • Creative thinking and curious - full of ideas to drive brand growth in a highly competitive sector
    • This is a super opportunity to bring your skills and interest in food to an exciting and challenging role, in which you will be able to make a significant impact on the business.
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