Digital Marketing Associate - London, United Kingdom - Informa Tech
Description
Company DescriptionAbout Informa Tech
Informa Tech is a market-leading provider of integrated research, media, training, and events to the global Technology community. We're an international business of more than 600 colleagues, operating in more than 20 markets.
Our aim is to inspire the Technology community to design, build and run a better digital world through research, media, training, and event brands that inform, educate and connect.
Over 7,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programs each year, and nearly 4 million people visiting our digital communities each month.
Job Description:
In Summary
Day-to-day Responsibilities
- Creating/editing landing page HTML, leveraging Eloqua's responsive landing page design editor tool, along with other HTML editing tools
Qualifications:
- Experience with marketing automation platforms, preferably Eloqua but not a must
- Developed and executed
A/B tests to continually improve performance & drive value - Analyticsfocused, with experience translating data into business and consumer insights. Proficient with
Excel and BI tools. - Intermediate Excel skills (pivot tables, graphs)
- US Privacy Law Experience (International is a plus, but not a must) CASL, CAN-SPAM, GDPR, and CCPA
- Strong interest in the analytical side of marketing such as marketing performance, segmentation, and overall database health
- Attention to detail and process is a must
- Ability to work in a dynamic fastpaced environment
- Ability to manage multiple projects simultaneously
- Strong customer service skills, outstanding verbal, and written communication skills, specifically with the ability to collaborate internally
Why work for Informa?
- 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday (Holiday runs from January to December)
- Friendly staff who are all "expert's experts" and additional training for development
- Pension match and a range of other entirely flexible benefits to suit your needs 5% Pension Scheme.
- Regular Social Events and Networking opportunities
- Share-Match options become a shareholder
- Eye Care
- Including eye test and glasses
- EAP legal & financial advice, wellbeing, counselling services. Mental health first aiders
- My Active Discounts
- Discounts on a variety of products from fitness, travel and retail
- Flexible benefits
- Critical illness insurance, Pension, Dental, Gym Membership, Dining Membership Card, Cycle to work scheme
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