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    Senior Commercial Marketing Executive - London, United Kingdom - Howden Group

    Howden Group
    Howden Group London, United Kingdom

    1 week ago

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    Description
    UK & I Retail Marketing Director page is loaded UK & I Retail Marketing Director

    Apply locations London time type Full time posted on Posted Yesterday job requisition id R From day one, our mission has been to create an independent business with a unique culture – one that is controlled by the people who work for it.

    Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you'll find like-minded people driving change at Howden.

    Title:
    UK & I retail marketing director
    Flexible , although some time in London

    Term:
    Permanent, immediate start

    Whatever your priorities - work/life balance, career progression, sustainability, volunteering - you'll find like-minded people driving change at Howden.

    Together, our expertise spans the full spectrum of insurance: broking, reinsurance, underwriting, risk consultancy and employee benefits.

    Howden is the largest insurance broker in the UK by reach and the second largest by revenue and we have exciting plans for further growth, with marketing playing a key role in raising brand awareness and driving lead generation.

    1mn clients, offering everything from personal home and car insurance, to businesses programs for sole traders to Footsie 250 companies from over 220 branches and sites across the UK and Ireland.

    We also serve the needs of HNW clients, offer mortgage and debt advice through specialists, as well as Health and Benefits programs for a multitude of employers.

    Consumer, Commercial, Health and Benefits, Mortgage and Debt Advisory and Ireland. We have grown by acquisition, and have recently branded our acquired businesses (primarily A-Plan and Aston Lark) as Howden.

    An aim for the next twelve months is to become consciously 'Famous for client service', building on our reputation for high quality advice delivered in a positive, can do way so that currently delivers a 4.We are looking for a high performing marketing director for this business.

    As part of the retail leadership team, this role will be responsible for aligning the marketing for the five pillars, delivering pillar appropriate marketing activities within a common framework, as well as working with the pillars to determine how marketing can support their strategic goals and growth targets.

    HUK&I Retail works closely with the Howden Specialty business, and the role will work closely with them to ensure a cohesive marketing approach and cross sales strategy, and to identify synergies where appropriate.

    You will have experience in successfully leading and managing a marketing and communications team and have strong commercial acumen which can translate into effective best marketing practices, ROI measurement and supporting future investment cases.

    You will report to the retail CEO with and be a member of the Marketing Forum, Chaired by the Group Head of Marketing.

    Understand the business strategy and work with pillar business and marketing leads to develop an integrated marketing plan for the retail business, taking into consideration the differing target audiences
    Work closely with the speciality marketing lead to build a cohesive marketing plan for the full UK business
    Build strong relationships with local & global business and marketing leads to assess campaign opportunities and plan activity accordingly
    Develop hard working plans and collaborate with the wider network of marketing and communications functional experts where appropriate, including (but not limited to) events, sponsorship, digital, brand, content, and social media
    Work with the global functions to ensure brand consistency and best practice alignment
    Own and oversee the marketing budget and ROI on spend
    Develop and define measurements of success and KPIs to assess campaign performance
    Lead on reporting cross retail pillar results to senior stakeholders and building the profile of how marketing campaigns can support business goals
    Identify any gaps within the retail marketing function and suggest solutions
    Attend the UK&I Marketing Forum along with key colleagues from Group Marketing, Comms and specialty
    Build a sense of marketing community across all pillars within UK&I retail
    Experienced in leading and delivering marketing communications in a complex matrixed environment; ideally within the financial services sector or other regulated industries
    Given the breadth of the role, a minimum of 10 years marketing experience
    Team-oriented approach with ability to take the initiative, prioritize and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
    able to find creative solutions
    We've travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world's biggest insurance market. We're still locals, and we still deliver the right advice and the right insurance to our clients. But now, we're local all over the world.

    With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world.

    Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves.

    Diversity & Inclusion

    At Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.

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