Head of Growth Marketing - Bilston, United Kingdom - Omni RMS Limited

Omni RMS Limited

Verified Company

Bilston, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Head of Growth Marketing

Business Unit:
Digital

Location:
Wolverhampton WV14 0UJ

Contract Type:
Permanent - Full Time

Hours: 42

Salary:
Competitive**Here at Restore we are looking for a strong performance marketer with experience in optimising the funnel across a mix of demand generation initiatives

As Head of Growth Marketing, you will combine a strong demand generation strategy with hands-on execution to drive business into new sectors and deliver more annuity-based sales opportunities - working with different departments to identify growth opportunities.

RESPONSIBILITIES

Find new customers with a focus on growing the customer base
Test and scale a mix of initiatives to drive traffic and leads, including Paid Search, Paid Social, webinars, events or channel campaigns
Partner with Sales to improve lead quality and jointly optimise the journey from lead to sale
Collaborate with the Website team to convert leads to accounts through a tailored user experience, align with SEO to inform Paid Search strategy
Work closely with Product teams, Content and Design to deliver a compelling proposition and highquality creative execution at all touch points
Deliver expansion for demand generation across the key markets and tap into the overall vertical strategy
Own budget management, HubSpot, Google analytics, reporting across Marketing
Monitor and report on funnel performance on a daily/weekly/monthly basis to ensure we are delivering inline with business KPIs

ABOUT YOU

Leadership experience in a growth marketing role, or someone who's been solely responsible for growth at their company and now looking for their first managerial role
Demonstrable experience in ROIdriven B2B growth marketing
Experience with performance marketing, campaign targeting, testing measurement, and optimization across channels: paid social, paid search, content, video, organic, SEO, referral, offline, etc.; and handson experience with marketing automation in B2B funnels,from first touch through the whole lifecycle
Advanced user of analytics tools
Google Analytics, Google Tag Manager, Heatmapping
Excellent communication skills and the ability to work with diverse teams
Demonstrable experience in leading a demand generation or performance marketing function
Experience in lead generation and nurturing, ideally within a B2B business
Proven experience of driving qualified leads and working with sales to convert them to a sales opportunity
Highly numerate and analytically minded able to translate analysis into action to boost performance
Experience with relevant tools like Google Analytics, Google Tag Manager, HubSpot, SEMRush, G2, Captera or equivalent
A test & learn mindset to unlock new opportunities and instil learning in the team
The ability to think deeply about marketing and brand strategy
Strong attention to design and detail

Restore Digital support customers on their digital transformation journeys.

Born out of a scanning company, we still have four main scanning centres across the UK where we are working on large digitisation projects for the NHS, the Ministry of Defence andthe Nuclear Decommissioning Authority.

And usually, we are busy digitising most of the exam papers undertake in the UK every year.

An Inclusive Approach

We're also interested in hearing from individuals with different career experiences, including those that are looking to return to work following a career break.