Marketing Campaign Manager - Watford, United Kingdom - Post Recruitment Ltd
Description
POST Recruitment are looking to recruit a Campaign Manager to join our client, a highly respected professional accreditation business based in WatfordRole Responsibilities:
- Strategise, execute, and optimise a datadriven campaign strategy to achieve campaign goals that support the marketing strategy
- Responsible for developing campaign methodology that includes using segmentation, targeting & positioning, marketing automation & nurturing activities, A/B testing, multichannel development, that engage and convert audiences across the buyer journey.
- Be wellversed in positioning and messaging structures to deliver the optimum reach across audience segment.
- Collaborate with other business functions to build campaigns based on prescriptive personabased buyer journeys, supporting up
- Build and deliver successful campaigns that cover both longterm brand building directives, as well as shorterterm sales activation results
- Provide ongoing reporting and campaign / audience insights demonstrating progress towards business objectives.
- Continuously assess, improve, and implement efficient and scalable operational workflow from campaign implementation through delivery, and tracking ROI across campaign spend
Your Experience:
- Competently identify consumer, industry and technology trends and analyse how they might shape the future of an industry. You can analyse how competitive forces within a market affect businesses and consumers.
- Construction industry knowledge (including all members of the construction process) would be desirable
- Ability to conduct basic statistical analysis of surveys and other datasets.
- Understanding of the design thinking process and the role of research in new product development.
- Ability to construct compelling narratives and present research findings in a way that can engage stakeholders and drive decision making.
- You have strong writing skills, including both indepth research reports and consumerfocused editorial copywriting.
What you'll get:
- Contributory Pension Scheme of 6%
- Life assurance
- Holiday allowance starting at 25 days and increasing to 30 after five years of service
- Health care cash plan scheme
- Employee Assistance Programme with up to 6 counselling sessions
- Flexible working hours to fit in with individual lifestyles
- Opportunity to work from home (3 days a week following completion of induction)
- Free Car Parking and an onsite restaurant at our Watford site
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