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    Head of Performance Marketing and Media - London, United Kingdom - Intuit

    Intuit
    Intuit London, United Kingdom

    Found in: Talent UK C2 - 2 days ago

    Default job background
    Description

    Company Overview

    Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

    Qualifications

  • Proven experience of successfully planning and launching high profile integrated marketing campaigns for top UK brands
  • Proven experience managing agency relationships
  • Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, at scale
  • Strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior executives
  • Willingness to be deep in the details while also being able to create and communicate higher level strategy
  • Ideal candidate has experience with high volume ecommerce businesses and or subscription based offerings in a SaaS environment – FinTech and or multiple product portfolio experience is a plus

    • Responsibilities

  • Build performance marketing strategy for the UK business
  • Build, develop, coach a high performing performance marketing team
  • Lead a team and agency partners spanning all aspects of performance marketing including; Paid Search, SEO, Paid Social, Brand/above the line media advertising, Mobile, Programmatic and CRO
  • Execute and optimise with data driven innovation to drive volume growth at a decreasing CPA efficiency
  • Responsible for allocating, investing and optimizing a significant media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals
  • Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels
  • Manage media agency to build a holistic go to market approach
  • Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization
  • Innovate and implement test and learn strategies and drive scalable results
  • Strong analytical approach to acquisition funnel metrics, measurement and campaign performance
  • Evolve and plan the business across a 3-year horizon

    • Performance & Success Measures:

  • Increased marketing ROI by program / by channel
  • Reduced / optimized CPAs
  • Increased website conversion
  • Improved brand health metrics (. awareness, consideration)
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