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    Brand Experience Senior Manager - Leeds, United Kingdom - PwC

    PwC
    PwC Leeds, United Kingdom

    2 weeks ago

    PwC background
    Full time
    Description

    Brand Experience Senior Manager

    The Team

    Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:

    • We innovate every day
    • We are inclusive by default
    • We deliver commercial impact with purpose
    • We tell stories that inspire

    PwC has an established and growing brand team in the UK. The team is part of our UK marketing capability alongside campaign management, digital marketing and content and thought leadership, but the remit of the team extends beyond marketing to work across every aspect of our business with the aim of creating an exceptional brand experience for our clients, our people and our communities. The PwC brand is valued at over $25bn globally. It is one of our most valuable assets and as such we need to curate and manage how our brand manifests itself across all critical touchpoints.

    The Brand Team covers core areas such as strategy, creative activation, sponsorships, experience, management and governance. This role works across experience, digital and creative activation and will be a great opportunity for the right candidate to build their specialist skills in this space.

    We have a bold ambition for our brand. We will hold true to our brand purpose to 'Build trust in society and solve important problems', and our global strategy 'The New Equation', whilst at the same time looking to create a truly exceptional brand experience which delights, inspires and enables us as a firm to make a difference.

    The Role

    Reporting into the UK Brand Leader, the Brand Senior Manager will be responsible for:

    • Taking an active role in activating the brand experience for PwC in the UK and making sure it aligns to global brand priorities.
    • Helping to ensure that we appropriately govern and support our brand across all touchpoints, and act as an influential brand ambassador for the firm.
    • Influencing and supporting our agencies, in-house creative, digital, content and campaigns teams to create the best expression and application of our brand across design, campaigns, events experiences, physical and virtual environments and sponsorships.
    • Ensuring that digital campaigns and brand initiatives align with PwC's brand positioning, marketing strategies and messaging objectives.
    • Ensuring that brand requirements are adhered to across all client digital touch points. Continue to evolve those brand requirements based on insight, research and testing.
    • Working with others to define the overarching brand strategy and vision for digital and set the tone for the team to develop future roadmaps that evolve our platform to meet future client needs.
    • Working closely with the digital marketing team to establish a customer experience capability to better understand and unlock insights across client journeys.
    • Working with the brand team colleagues to help evolve the brand measurement framework, providing leadership with a way to measure digital brand effectiveness and adoption.
    • Supporting in training and equipping our agencies and in-house creative teams to deliver against our brand requirements on a consistent basis and reviewing deliverables to ensure quality standards.
    • Stakeholder management across all areas of the business, including PwC's global brand team.
    • Management of all critical brand assets, including film, social media, tech platforms etc. and ensuring that quality and risk standards are exceeded.

    Role Requirements

    This successful candidate for this role will need:

    • Significant experience in a creative role with strong creative knowledge and influence.
    • An understanding of how to build brands across multiple channels/touchpoints.
    • Strong online and digital marketing knowledge and an understanding of how to build brand equity in this area. Understanding UX and UI processes is a requirement.
    • Integrity and high brand standards, putting quality at the heart of everything they do.
    • To be comfortable with ambiguity, enjoy problem solving, and be obsessed with creating the best possible experience for our clients.
    • Strong influencing skills and a proven track record of working with complex stakeholder networks, demonstrating the ability to bring people along with them.
    • Excellent prioritisation and people skills, including managing people and teams.
    • Experience of working in an agency and client-side would be preferable but not essential.

    This role can be based in any of our UK offices.

    Not the role for you?

    Did you know PwC offers flexible career arrangements and contract work? Learn more.

    The skills we look for

    The PwC Professional is our global framework for defining and encouraging leadership at all levels. Learn more.

    The Deal

    'The Deal', our firmwide Employee Value Proposition' empowers our people to be the best they can be. Learn more.

    Our commitment to you

    We're committed to building a culture that empowers all of our people to thrive and feel a sense of belonging at PwC. Learn more.

    Application support

    If you're a person with a disability, if you're neurodivergent, or if you have a condition that you believe may affect your performance during our selection process, we'll be happy to make reasonable adjustments to our processes for you. Learn more.

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