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    Digital Marketing Officer - Leeds, United Kingdom - Estio Training Limited

    Estio Training Limited
    Estio Training Limited Leeds, United Kingdom

    2 weeks ago

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    Description
    Level 3 Multi-Channel Marketer
    Yorkshire Food Guide Limited

    Weekly Hours Worked: 35 hours per week, Monday to Friday, 8.Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region – yorkshirefoodguide.

    YFG has the largest targeted audience of food and drink lovers in the region, 350K+ across the website, social media, app and e-newsletter database.

    Estio Training have an exciting new opportunity for a Sales and Marketing Executive with Yorkshire Food Guide a Digital Marketing Company based in Leeds, West Yorkshire.

    Distributing news and sales enquires received to the company's central mailbox to the relevant YFG team member.
    Replying to customer queries via the website's live chat and/or via email.
    Reconciling and uploading data to the company's Xero accounting system.
    Website & email data cleansing
    Keeping up to date with new openings/news.
    Researching and writing guides/news pieces.
    Assist with new client research and sales outreach.
    Manage chef demo bookings for YFG promoted food festivals.
    Adding news stories to the website.
    Adding events pages and restaurant profile pages to the website.
    5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)
    Completed courses in journalism, social media, digital marketing, accounting and or business management.
    Administrative Assistance and Office Administration skills
    Proficient in Microsoft Office Suite
    Experience with email marketing software e.g. Ability to write long form content e.g. may have written articles/reviews for other publications/have your own blog.
    Use of Wordpress
    Use of CRM
    Bookkeeping experience
    Digital accounting software experience e.g. Xero / Quickbooks


    Personal qualities:
    The role offers long term security and the opportunity to progress into a permanent position.

    Training to be provided:
    Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team.

    Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

    Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

    Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.

    Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.

    Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.

    Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
    Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
    Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
    Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.
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