- Establish the performance marketing strategy for all customer acquisition and retention – setting the strategic direction to deliver 5-year customer plan and sales growth objectives across all marketing channels.
- Work with our media agency to devise brand-building above-the-line media plans across TV, print and out-of-home – as well as in house performance marketing gurus to deliver strong sales from our performance channels (Paid/Organic Search, Social, Direct Mail and Email).
- Oversee the Marketing budget across channels – ensuring the team is well set up to achieve targets.
- Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.
- Maintain a strong focus on continual improvement in customer acquisition, customer retention and ROAS.
- Lead, motivate and grow your team, setting clear objectives and priorities, talent review, Learning & Development plans and success planning.
- Deep expertise, knowledge and understanding of customer acquisition and retention through performance marketing, ideally gained form high-growth, multi-channel retail businesses - ideally in the Premium/ Luxury sector.
- A proven record of managing multi-£Ms performance marketing budgets. Commercial savvy and results driven.
- Excellent leadership and team management skills and experience to lead high performing team, harness and build relationships with 3rd parties and working collaboratively across an organisation.
- A critical thinker and agile mindset to make sure we keep moving forward and innovating in this area.
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Head of Performance Marketing - London Area, United Kingdom - Profiles Creative
Description
This leading name in UK furniture & homewares is looking for a Head of Performance Marketing to own, develop and deliver all aspects of their customer acquisition and retention marketing.
They are looking for someone to maximise the performance of their paid marketing channels to help grow our business even faster over the next few years.
The Role
The Person
