CRM Reward - Chertsey, United Kingdom - Samsung Electronics

Samsung Electronics
Samsung Electronics
Verified Company
Chertsey, United Kingdom

1 week ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description
Position Summary


Samsung's Digital maturity has grown quickly over the past few years during the pandemic, and is now a foundational component to business growth of the brand.

You will sit within the DTC Marketing Team, tasked with identifying in-market prospects through both acquisition & retention to drive sell-out and long-term customer advocacy.

Role and Responsibilities

Your Key Responsibilities- CRM Strategy & Planning Deliver campaign, ad-hoc and trigger based comms to our 8.2M opted-in and contactable customer base throughout their customer lifecycle, developing our Samsung owners into true advocates for our brand, and increasing retention / X-sell revenue- Own the cross-category CRM calendar, including audience segmentation and messaging hierarchy to balance Commercial Targets with Customer Strategy- Adhere to SEUK contacts rules of how often we contact our customers and prospects, and for what reason - to sell, retain, inform, or capture data- Deliver against critical metrics/targets required for business growth, specifically across Traffic/Engagement, CVR/Orders, and AOV/Revenue- Rewards & Loyalty Proposition Development- Evolve the current Samsung Rewards tiering programme overtime through Strategic Insight to enhance the Loyal Customer proposition- Manage the volume and effectiveness of the Rewards programme against clear and integrated critical metrics for success (including acquisition/sign ups, engagement/MAU, and incremental commercial value driven to the business- Fully understand consumer journeys and respective struggles/moments of truth to create a deeply personalised lifecycle strategy to develop and deepen loyalty amongst our customers.

Develop automated, personalised, enriched communications which improve the owner experience, showcase our loyalty propositions and increase customer lifetime value- Hold the master campaign calendar for all Samsung Members and Samsung Rewards activity; maintaining agreed consumer contact frequency rules, communication principles, and working with the DTC and Divisional teams to prioritise audiences where necessary- Work with the CX (Support) division to seamlessly integrate the customer contact strategy, building a single view of our customer across all touchpoints- Integration with 1P Paid Media Team- Deliver truly omni-channel experiences to existing and prospective customers through well-rounded Online Marketing execution- Management of Agency resource to ensure integrated planning, strategic responses to brief & campaign execution/optimisation.

Direct them on projects, ensuring they hit relevant deadlines & are always driving for results- Delivery of 1P targeting across Owned & Paid channels, through complimentary and supplementary audience targeting strategies and single customer view- Define broader test & learn roadmap for all Digital & CRM marketing activity- Data & Insight enablement- Work very closely with the Data & Insight team to use new audience segmentation with a clear messaging matrix/hierarchy, developments in AdTech/MarTech that will unlock additional capabilities (e.g. Adobe CDP)- Translate deeper reporting/analytics & insight generation to deliver demonstrable uplift in performance for Marketing strategy & tactics- Partner management- Manage multiple partner relationships not just in the UK Office, but also with key POCs across European and Global teams- Act as a bold CRM & Loyalty representative within internal meetings, reporting performance and driving constant improvement for MX with members of the Product Marketing & Commercial teams on a regular basis,- Be an ambassador for the Customer across the wider business, always on top of the latest industry trends and the implications this has for Samsung

Skills and Qualifications

What we need for this role

To be successful, you will possess the following skills and attributes:

  • Experience within CRM & Loyalty, with a proven understanding of standard methodologies or tools relevant to the indsutry
  • Be commercially focused & data driven, whilst still putting the customer at the heart of every marketing decision
  • Have outstanding communication, presentation & organisational skills, with a strong focus on delivery & attention to detail
  • Proven project management and line management skills
  • capable of delivering project plans and managing schedules across projects for you and your team
  • Be comfortable in a fast-paced B2C environment & the partner management requirements that come with it
  • Be comfortable with AdTech/MarTech discussions & broader context in the Digital Mktg industry (i.e. cookie deprecation)
What does success look like?- Traffic & Sales- Effectiveness (i.e. Engagement, Incrementality)- Efficiency (i.e. CTR, CPV, CVR, return on investment)- X-sell / Repeat Purchase Rate

Benefits of working here at Samsung include:

  • Hybrid working (3 days office & 2 days at home)
  • Bonus Scheme
  • Pension contribution
  • 3 x volunteering days each year
  • Holiday
  • 25 days per annum
More jobs from Samsung Electronics
See all jobs of Samsung Electronics