Digital Analyst - London, United Kingdom - Bodhi Resourcing

Bodhi Resourcing

Verified Company

London, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Bodhi have an excellent opportunity for a Digital Analyst working for a high-end education group specialising in hospitality management and the culinary arts, who attract students from over 100 different countries to their 5 schools/universities in prestigiouslocations in London, Switzerland, Paris, China and India.

Job Responsibilities:

Provide objective and transparent analysis of digital campaigns to identify areas for improvement and opportunities for efficiencies in paid and owned digital channels.
Work closely with regions(global) to identify local market insights.
Measure and report campaign performance against enrolment targets.
Monitor keyword search trends and run tests to obtain the highest ROI in paid search.
Analyze and optimize paid media campaigns using adequate data management platforms.
Finetune campaign performance and relevant search terms by analyzing both paid and organic performances.
Configure tests and tracking correctly for reporting and optimization in an agile environment with digital colleagues.
Share regular data insights during digital marketing and sales meetings to improve overall intake perspectives.
Monitor competitive moves on the digital landscape, both paid and organic.
Keep the channel attribution model up to date through insight gathering of both online and offline touchpoints.
35 years' experience in digital marketing as Digital or Paid Media analyst, supporting various marketing tactics including digital lead generation, web, SEO, and paid advertising.
Experience with digital sales lead generation and funnel optimization.
Familiarity with paid media, channel attribution, and other digital analysis tools such as Google Analytics, Salesforce, Google Tag Manager, Marketing Automation/omnichannel platforms, and Power BI.
Ability to communicate technical information to nontechnical audiences
Experience producing analysis from digital data sources to inform decisionmaking.
Ability to identify and analyze data and translate it into actionable insights for both technical and nontechnical audiences.
Interpersonal and communication skills to influence key stakeholders.
Proficiency in developing complex media plans that mix different types of activities.
Ability to use tools for bid management and A/B testing.

The role pays a basic salary of up to £55k plus excellent benefits