Marketing Executive - Oxford, United Kingdom - The Myers-Briggs Company Limited

The Myers-Briggs Company Limited

Verified Company

Oxford, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Vacancy Name

Marketing Executive
DACH/Europe (12month fixed term contract)

Vacancy No

VN039

Employment Type

Temp FT

Location City

Oxford

Location Postal Code

OX2 8EP

About The Myers-Briggs Company

One of the world's largest business psychology providers.

In our fast-changing world, your edge lies in harnessing 100 percent of your talent - whether you're at work, home, college, or anywhere in between.

Your success and sense of fulfilment aren't just about what you know and what you can do, they hinge on your relationships and interactions with others.

We empower individuals to be the best versions of themselves by enriching selfawareness and understanding of others. We help organizations of all sizes improve teamwork and collaboration, develop inspirational leaders, foster diversity and solve their most complex people challenges.
As a Certified B Corporation, The Myers-Briggs Company is a force for good. We're established assessment developers, expert trainers and business psychologists. Our powerfully practical solutions are grounded in a deep understanding of the significant social and technological trends that affect people and organizations.
Find out more about our focus on social impact.
With a global network of offices, partners and certified independent consultants in 115 countries, products in 29 languages, and experience working with 88 of the Fortune 100 companies, we're ready to help you succeed.
Role Purpose
This role supports the promotion of Myers-Briggs Company products and services to prospect and customer audiences in European markets via direct mail (electronic and print), events, advertising and the web.
How This Role Fits Into The Business
This role sits within the Marketing Programs team, part of the wider Global Marketing organisation. This team contributes to the overall success of the business by coordinating campaign activities and executing the marketing communication strategy, and works closely with regional sales teams.
The role will manage directtocustomer campaigns and work with partner organizations across Europe to support their own local marketing activities.
Key Responsibilities
Partner relations 30%
Support Head of ROE/DACH Partner markets to understand and support European market opportunities and Partners' business strategies
Deliver agreed marketing programs to drive customer engagement and revenue goals in key European markets
Provide marketing support to the network of European partners, providing regular updates on company, product news and customisable assets, working with them to localise materials, develop and run marketing programs, and managing their inbound requests

Marketing programs - 70%

Deliver agreed marketing strategy to grow in DACH/European markets
Deploy print and electronic direct marketing campaigns, identifying target audience lists, agreeing campaign schedules, briefing internal teams and providing qualified sales leads according to agreed criteria
Work closely with internal sales team to ensure campaigns are understood and aligned with sales objectives, and that leads are actioned in a timely manner and campaign activity is tracked, analysed and reviewed
Coordinate customer and new business lead generation programs (including onboarding, nurture, crosssell and engagement)
Coordinate company's presence at trade shows, conferences and seminars, working with Partners as necessary, and owning project plans and coordinating activities from concept to delivery and post implementation review
Source and maintain branded promotional goods to support sales and marketing activities
Liaise with partner agencies to ensure maximum return on investment against growth strategy
Deliver online advertising strategy through paid search and social channels to drive lead generation in DACH/European markets
Work with colleagues to agree, create and maintain a calendar of regional marketing communications in key markets
Coordinate translation of all content required to support regional marketing programs
Support manager in ensuring company adheres to legislative requirements and best practice
Analysis and regular reporting on performance against KPIs and critical measures of performance and effectiveness
Manage content on regional website with relevant content, news of forthcoming events and promotional campaign codes

Knowledge

Essential
Good understanding of Marketing principles
Planning processes involved in integrated marketing campaigns
B2B and channel sales processes

Desirable

Psychometric assessments

Experience

Essential
At least 2 years' experience in a similar role
Creating and delivering direct marketing campaigns from copywriting to audience segmentation
Working with international partners
Planning and coordinating events and tradeshow participation
Coordinating endtoend marketing communicatio