Head of Content - Glasgow, United Kingdom - Nine Twenty

Nine Twenty

Verified Company

Glasgow, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Role:
Head of Content

Salary:
Up to £50,000

Location:
Hybrid Working Model (2 days WFH) - Office based in Greater Glasgow area.

We are looking for a Head of Content to help drive the next phase of our clients exciting growth plans.

Our client is a leading strength brand in Europe, with a focus on supplying bespoke training equipment and designing commercial and home gyms.

They take pride in their customer service and are looking for someone who shares their Glaswegian heritage; proud, hard-working, humble, and humorous approach.

This is a great opportunity to share the company's story through digital platforms, managing all comms and ensuring all customer touchpoints are enriched with the brands history and purpose.

About the Role

Responsibilities

Establish a consistent brand voice that is instantly recognisable across all channels and creative assets.
Develop and manage a content plan tailored to key customer segments and personas, ensuring timely creation and launch of content that provides ROI.
Facilitate organic search growth by creating and publishing optimised content, partnering crossfunctionally and with an external agency to maximise backlink opportunities and improve search results.
Lead the social strategy to grow audience engagement and reach, ultimately generating new customers and strengthening brand connections.
Collaborate with the wider content team, including designers, content creators, external agencies, and photographers, to ensure all content aligns with the brand and drives business goals.
Support the growth of a community of influencers, working with our social media agency to cultivate key relationships that expand brand reach, drive new customer growth, and maximize promotions.

Requirements:

3+ Years in a senior content marketing position.
A strong background in writing copy for various channels.
Experience managing various content functions, from video briefing to graphic designers.
Knowledge of SEO best practice and a strong understanding of the impact content has on organic results.
Experience implementing social media strategies.
Experience working towards various business goals through content management, reporting on success referring to business KPI's.
A passion for the fitness industry.

Benefits