- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing across the Brand's content supply chain eco-system.
- Leverage AI, technology and automation to ensure content is optimized for effectiveness and pharma sales and marketing channels (owned and paid).
- Map out a content strategy and continuously evolve in line with the business goals and support the delivery of content.
- Assess the digital maturity of an organization through stakeholder interviews, discovery and industry benchmarking
- Evaluate content strategy and operations maturity levels and advise on process and technology-based improvements
- Analyze performance and preference data from a variety of marketing tactics from a variety of channels and execution types, and translate it into valuable insights and recommendations
- Establish tagging nomenclature for digital assets
- Lead day-to-day delivery of projects including client engagement and communication, quality control of deliverables, team performance and management of timings / budget
- Ensure seamless collaboration between client teams, offshore delivery teams and other stakeholders within the content ecosystem such as agencies
- Proactively identify and recommend opportunities to innovate clients' content strategies, processes and technology platforms
- Support senior leaders to define the vision for how ZS can leverage its suite of technology and AI-based content solutions to support clients in realizing these innovation opportunities, including implications from a people, process and platforms perspective
- Take the lead on translating that vision into project proposals, including articulation of the solution, delivery approach, timings and pricing
- 5+ years of relevant consulting-industry experience working on medium-large scale technology, content operations solution delivery engagements;
- Delivery role within content creation, co-creation, materials clearance across content supply chain specifically in Pharma industry
- Have worked on or been a business user of Digital Marketing Platforms – Adobe Campaign, SFMC, DAM (Veeva, Opentext) and Enterprise Content Management platforms (e.g. Sitecore, Adobe Experience Manager), Workfront, Veeva Promomats
- Experience working with brand guidelines, content calendars, Brand Managers and Marketing Operations specialists and leading Agile Content Collaboration Teams (Brands, Digital, MLR, IT) and MLR processes
- Working knowledge on digital tactics – Search, Banners, Social, IVA, CLM
- Fluency in English.
- Preference for candidates with an MBA.
- Strong relationship building and maintaining skills, particularly across functional areas
- Strong verbal and written communication, organization, analytic, planning and leadership skills
- Can do attitude and ability to work in a fast-paced environment
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Digital Customer Experience Consultant - London, United Kingdom - ZS
Description
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.
Digital Customer Experience - Content Strategy & Technology Consulting
ZS's Digital Customer Experience Transformation Practice operates at the cutting edge of omnichannel transformation, from data optimization and advanced analytics to AI-led orchestration and automated deployment via enterprise technologies. Content is one of the fastest growing areas of omnichannel investment and ZS has developed a range of solutions and services that are enabling clients both to unlock efficiencies within their content operating models and deliver significant business value through personalization of the customer experience. We are growing our team of passionate and skilled content transformation specialists supporting some of the biggest pharma companies in the world to empower healthcare professionals through content-led experiences and, ultimately, improve patient outcomes.
Our team works at the cross-roads of marketing and technology and seeks to foster continuous innovation which benefits the individual's professional growth and client's organizations. This team takes overall ownership of solution delivery, managing project and team operations, client stakeholder engagement and business development:
Responsibilities:
Qualifications:
Additional Requirements:
Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
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