Senior Marketing Executive - London, United Kingdom - International SOS

International SOS

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company description:

International SOS is the world's leading medical and security services company with over 12,000 employees working in 1,000 locations in 90 countries.

Established 35 years ago, we have become the market leader in global telehealth services and digital healthsolutions for an extensive client base of Fortune 500 companies, NGO's and governments around the world

Job description:

Job Description:

Are you looking for a dynamic role where you'll be responsible for creating content aimed at generating new business across the entirety of Northern Europe?

Are you an excellent copywriter with the ability to sell complex solutions to a variety of audiences?

Do you want to work for a global company where keeping employees healthy and safe is central to our mission of protecting people and optimising business continuity?

We are looking for a Senior Content Marketeer to join our Northern European Marketing Team.

If the above sounds like you, we would love the opportunity to chat with you This is a hybrid role, reporting into the Head of Marketing and working closely withthe Senior Digital Marketeer and Marketing Executive.

Essential job duties and responsibilities

Spearheading the Northern Europe content calendar aligned with the Sales and Marketing Plan; strategising different ideas for a variety of buyer personas and industries and creating multichannel campaigns to generate leads
Working closely with the Marketing Executive to provide content and ideas for the Northern Europe event calendar (roundtables, face to face events, webinars)
Developing bespoke messaging using an Account Based Marketing approach for key prospects
Working closely with health and security experts and staying closely aligned to the news to optimise the 'newsjacking' agenda
Managing and maintaining our buyer personas, ensuring alignment and relevance for both the sales and marketing teams
Supporting speaking opportunities and thought leadership initiatives, as well as creating content for International SOS experts
Working closely with the Marketing Executive and our PR agency to manage the Northern Europe PR agenda and working together with Global Head of PR as well as the PR agency (e.g. sharing upcoming campaigns to source relevant PR opportunities, reviewing bylines,sharing press releases)

Profile description:

Educated to bachelor degree level, or equivalent
A specialty in Business, Marketing or Communications is advantageous, but not a prerequisite
A working knowledge of marketingautomated tools such as Eloqua and Salesforce will be essential to succeed in the role, but training can be provided.
Exceptional written and verbal communication skills. Excellent content writing skills and proven success in creating compelling content.
The role will require fluent English, with exceptional written, spoken and presentational skills.

Additional Information
Hybrid working

Please check our address:
Building 4, Chiswick Park, 566 Chiswick High Rd., Chiswick, London W4 5YE