Marketing Effectiveness Manager - Manchester, United Kingdom - ALDERMORE BANK PLC

ALDERMORE BANK PLC

Verified Company

Manchester, United Kingdom

2 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job title:
Marketing Effectiveness Manager

Salary:
Competitive

Location:
This position can be based out of Manchester, or our other sites - Wilmslow, Cardiff, London, or Reading. You will be able to work a flexible blend of both home and office each week.

Contract Type:
Permanent

Hours:
We are open to 4 or 5 days per week (28-35hrs a week)

Closing date:
Friday 27th January

Want to be part of a high performing centralised marketing function? Want career development through playing a key role in taking our brand further? If so, then we may have the opportunity you have been looking for.

Through the leadership of our new and first Chief Marketing Officer, we have a clear vision and direction in supporting the growth of Aldermore and strengthening our brand, with fantastic opportunities to come and join our Marketing team in positions thatoffer great variety, exposure to digital, and supporting end to end business lines.

Opportunities like this don't come around often and this is a great step for a Marketing professional looking to further their career within a team that has been recently optimisedto be set up to best support the growth of the business.

Role purpose:

The Marketing Strategy team has responsibility for defining Aldermore's Group marketing strategy, bringing the customer to life within the business and developing a long-term plan to meet business and customer needs.

This includes evaluating performanceto drive best practice, shared learnings and return on investment.

As Marketing Effectiveness Manager, you will work in collaboration with Group Marketing and Group Strategy to implement a robust marketing attribution strategy, including ongoing optimisation of marketing performance to drive best practise across the group.

About the role:

Reporting to the Head of Marketing Strategy, you will be responsible for:

Delivering a marketing attribution strategy and working with Group Marketing to achieve ongoing optimisation of marketing performance and ROI.
Working with Group Marketing teams to create a framework for Post Implementation Review (PIR) to establish what is working and what is not, along with recommendations to implement and improve effectiveness.
Standardisation of PIR reporting across the Group to drive best practise and align performance metrics to business objectives.
Leading ongoing monitoring to maximize performance across all marketing channels, including paid and non paid, to influence the future direction of channel mix.
Bringing together and analysing data from multiple existing sources to create a clear view of performance across the Group and identify opportunities to optimise our reporting function.
Taking all necessary steps to ensure there are no reputational risk implications to the Group because of any marketing activity
Using the expertise and experience of the wider team and contribute to its objectives and plans
Staying in tune with product development to ensure appropriate propositions and marketing strategies

About you:

As a key member of the marketing team, you will ensure the customer remains at the heart of everything you do, acting as an ambassador of the organisations and team's purpose, values, and culture.

You will:

Have experience in a similar marketing analyst / business partnering role data analytics is key
Have an analytical mindset and appreciate the importance of testing new solutions or ideas based on what you've learned
Be able to promote effective decision making by analysing facts, forecasting results recommending objective solutions.
Be able to convey and receive information in a clear and efficient way
Possess strong relationship management skills to build partnerships across Group marketing
Support the objectives of the business lines, identifying and recommending opportunities for standardisation, driving costs down and increasing efficiencies across the group
Identify areas for improvement and have a 'try it out' mentality
Operate effectively in an ambiguous environment
Have strong communication skills and have a 'crack it together' mindset
An enthusiastic team player, with the attitude to deliver in a fastpaced environment
Innovative in approach and thinking, challenging the status quo
Be detailed and results focused with the ability to look ahead, raise issues, provide solutions and hit deadlines.
Understand the regulatory landscape we operate in meeting regulatory and legislative requirements and maintain up to date knowledge of relevant legislation

Our Benefits